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      "title": "How Mobile Apps are crucial in Increasing Sales and Customer Engagement",
      "body": "What is that one thing you don’t leave your home without?\n\nIn all possibility, it is your mobile device. After all, this little device (okay, not that little) is able to do a lot. Be it making important calls, buying groceries, book a cab, browse news, make payments, a mobile can do it all and that too in an instance.\n\nWith it, running a host of mobile apps, it becomes possible to execute myriad of day-to-day tasks and activities. After all, these mobile apps serve the humankind in nearly every imaginable purpose.\n\nIt goes without saying that due to this very ability of mobile phones, businesses have drastically transformed their ways of offering a ridiculous range of products. They are now seen migrating from traditional ways of handing out leaflets, printing advertisements, and hanging billboards, to the mobile realm. And they have all wonderful reasons to do so, don’t they?\n\n![mobile-app-development.jpg](https://cdn.steemitimages.com/DQmaGNfh9KLet3vy5CBTHU7fqGSSwNwW673M2Jg6WDXTtjY/mobile-app-development.jpg)\n\n<h3>Letting go of past ways</h3>\n\nEarlier business didn’t need a mobile app to sell products to their loyal customers, but now that’s a thing of a past. Now if you are keen to get geared up for future and make the most of massive benefits, you do need a mobile app.\n\nIn case, you are not still convinced that your business does need a mobile app to reach the top spot, here we discuss ways that your business is surely going to reap benefits of [business app development](https://www.octalsoftware.com/professional-business-solutions) for your customers.\n\n<h3>Offers a massive chance to grow e-business</h3>\n\nThe world is growing faster today with digitalization in the online market via websites in internet business and they are now further uplifting with mobile apps. These apps have made possible for businesses in regional markets to move ahead to a worldwide market. All of this happens with your mobile apps, could you have asked for more?\n\n<h3>Possible to interact with your customers</h3>\n\nThose in the e-business can possibly and easily connect with you for a good deal. When your work speaks via social media, you can simply stay assured to make it big through these mobile apps. Customers like the fact that they can reach to you easily and that you are fast and smoothly available via a mobile app.\n\n<h3>Increase Visibility to clients</h3>\n\nThe fact that today people spend most of their time on their mobile phones is great for your business. Just adjust your marketing plan to match this shift. With you having a mobile presence, your image, logo, name will be seen as these masses unlock, scroll, and do whatever they do while on the go. And this is the excellent time to send notifications to prospective clients.\n\nYou can even offer valuable solutions to customers remotely. After all, the more opportunities you offer potential customers to reach you, the better it will be for your business.\n\n<h3>Market more directly</h3>\n\nWith mobile apps, you can grab a lot of essential information about your customers to your business, such as geographical locations and demographics.\n\nAt the same time, you can able give a lot of information to your clients as well regarding your services and products, like product specifications, prices, special rates, new features, promotions and news feeds. Knowing about the personal preferences of specific customers, it is possible to meet individual needs. Thus, being able to market directly it is a huge advantage for your business. \n\n\n<h3>Enhance Customer Loyalty</h3>\n\nHow often do customers head back to your store for a second purchase? This is a crucial aspect of the business which you should cultivate. Attaining customer loyalty is possible by constantly reminding your clients regarding your existence and the kind of services and products you sell.\n\nThere is already too much advertising going on at roadside banners, website banners, coupons, billboards, email, social media marketing, etc. Hence, a lot of chances of your message to go ignored/forgotten/lost in these crowded areas.\n\nWith a mobile app, you can make a sincere and truthful connection between your business and your clients. As it is closest to the person, this means loyalty and increased recognition.\n\n<h3>Stand out from the crowd</h3>\n\nWe cannot stress much on the fact that a mobile app sets your apart. Hence, it is best to make the most of this effective marketing and communication tool while it is still rare. Thus, by the time your competitors will realize its significance, you would have grabbed almost entire market share.\n\nWith just a tap on their mobile screens, your clients will get to see your services and products. So, without any delay capitalize on the fact that mobile apps are easy, fast, and simple to operate and are loved by the customers. This will enhance customer loyalty and engagement greatly.\n\n<h3>Reduced Costs & Boost Productivity</h3>\n\nIt is possible to cut down on promotional campaign cost when you are able to reach your customers faster with a mobile app. By integrating social media feature into your app, you can enable users to spread the word about your products & services. Later on, you will even be able to earn by placing ads within your mobile app.\n\nApart from that, [mobile app development](https://www.octalsoftware.com/mobile-app-development), maintenance & support are way cheaper as compared to web stores/other selling points. \n\n<h3>The Bottom Line</h3>\n\nA lot of firms plan on increasing investment in mobile apps in 2018, and if you still not grab this chance, then you are certain to be left behind your competitors.\n\nWell, a mobile app may not be crucial to saving your business, but it is a sure-shot way to secure a strong presence of your business in the industry. Their logo will find a secure spot on their mobile phone screens by default.\n\nSimply ensure that you promote your app as it is launched in the market.",
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      "title": "Spruce up your Apps Ranking on the Google Play Store",
      "body": "In just 30 categories, Google Play Store offers you a whopping 3 million mobile apps. Now isn’t this amazing? But on the other hand, it implies that if you wish to be seen on Google Play Store you are actually facing a phenomenal amount of competition. Each and every <a href=\"https://www.octalsoftware.com/hire-mobile-app-developer\">mobile app expert</a> desires to have his app right on top of the list. In order for your app to achieve high ranking, you have to bear in mind several factors. Reaching the top spot necessitates a whole lot of patience, time, comprehension of your target audience etc. Just follow the points mentioned below and in no time you’ll see your app at the top wrong of the ladder.\n\n<h3>Create a user desirable product </h3>\nIsn’t it simple? If you give people what they wish for they’ll definitely go for it. So, rake your brains to ascertain the need of the user. If your app doesn’t satiate the need of the user, he or she will not stick to it. So, center your app on a need of the users. Go in for \"the toothbrush test\" which will help you build a great app. A product like a toothbrush is an inseparable part of our lives. People need it every day.  If the app which you build demonstrates such qualities you are on your path towards building a successful app. Google calculates the time spent by a user on your app, the frequency of app retention and usage. This is how it determines whether your app is successful or not.\n\n![android-google-play-store.jpg](https://steemitimages.com/DQmQ6vM2mDUnWGkFiStCzNjLnt7TceGRhr5AUppGnbqH9xZ/android-google-play-store.jpg)\n\n<h3>Is your app witnessing organic growth?</h3>\nIs your app receiving paid downloads or whether it has organic downloads? Google keeps track of your way of customer acquisition. If a user gets to know about your app without any ads being displayed on social media such as Facebook or on Google Play Store, it is the Organic downloads. The three best ways to secure organic growth are content marketing, promotion of your app on Social media and the in-app referrals.\n\n<h3>Make an app on which users like to spend more time </h3>\nIf you build an app with which users will fall in love, they will spend more and more time on it once they have downloaded the same. The app which tops the Google Play store has a maximum number of users spending time on it. Apps such as Facebook and Whatsapp have users glued to it for quite a few hours in the day. So, if you want your app to have a high ranking on Google Play store then should focus more on <a href=\"https://www.octalsoftware.com/android-application-development\">android app development</a> that targets that users are tempted to spend more time on it.\n\n<h3>Work on Customer Retention</h3>\nDownloading the app is one side of the story; the catch is for how long the user sticks to your app. If almost 100 users download a mobile app each day, how many sticks to the app for a week, month or 6 months and afterward, this is what matters. If your app has the highest retention in a particular category it will automatically bag a higher rank on the Play Store.\n\n<h3>Daily Downloads</h3>\nIf the app has a good number of daily downloads Google will definitely give a preference to that at app while giving Play Store ranking.\n\n<h3>Understanding App Store Rating</h3>\nThe best apps in any given category will have ratings higher than 4.4 or even 5 in some cases. Some <a href=\"https://www.octalsoftware.com/hire-android-developer\">Android app developers</a> try to manipulate the ratings as well as reviews. But this will not do well in long run. Google calculates 'time spent in app' as well as 'retention' of a user who gives a 5-star rating to your app. In case Google gets to know about any foul play it can penalize your app by lowering it ratings. Work on improving your app and this is the best way to get good ratings. Loyal app users will love if you pay heed to their feedback and implement the changes in your app.\n\n<h3>App Store Reviews</h3>\nGoogle tracks keywords like 'love', 'like', 'useful' and other positive keywords in the app reviews the users write along with app store ratings. Negative keywords are also taken into consideration like 'not-useful', 'bad', 'hate, etc. If users leave negative reviews of your app on Play Store then try contacting them personally. Seek out their concerns and try to work on that. You should contact them again and request them to revise their reviews. The apps which get featured have positive keywords count of 1000 or more.\n\n<h3>Work on building your ‘Active Users’ base</h3>\nMost of the mobile apps do not have more than 10% of active users. Active users comprise of those have not un-installed your app. The apps which boast of an active user base of more than 30% except the gaming apps rank high on Google Play Store. Presently, Snapchat is the highest trending app with an active user base of 44%.\n\nSo, keep in mind the above-mentioned points and your app will have a high ranking on the Google Play Store.",
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      "title": "Why is Mobile App Testing Always a Good Thing?",
      "body": "A lot of effort goes into <a href=\"https://www.octalsoftware.com/mobile-app-development\">mobile app development </a>and you will not want things to take a turn for worse once your app is launched. This propels the need for app testing. Also, App Testing is a way of ensuring that your app is of good quality. Make quality a habit with you and this can only be done via app testing.\n\nEven if you <a href=\"https://www.octalsoftware.com/hire-mobile-app-developer\">hire expert mobile app developers</a> who write great code it is the app testers who make sure that the app is devoid of any functional and technical inefficiency. You will definitely not desire the nitty-gritty happening to jeopardize the reputation of your app once it goes into hands of real users. A lot of companies <a href=\"https://www.octalsoftware.com.sg/software-testing-and-qa\">hire QA specialists</a>. They guide the developers regarding what all things a final user expects from an app and what needs to be incorporated into the app. But then all this is not enough.\n\n <h3>Mobile app testing addresses several more things such as:</h3>\n\n<li>Handling issues which can crop up before delivering a final product to the user.</li>\n<li>Continuously undertaking the job of mistake prevention so that bugs do not crash the app.</li>\n<li>Systematically ascertaining whether the app fulfills all requirements.</li><br>\n\n\nYou will not want the end users if the app is little less than perfect. There are some startling facts to prove this.\n\n<li>If your app fails to load within 6 seconds, most likely the user won’t try it for next time.</li>\n<li>80% of people try to use glitching app less than 3 times.</li>\n<li>If the app drains the battery approximately 36% of users will uninstall that app.</li>\n<li>If there are any performance related issues almost 55% of people attribute it to an app rather than addressing problems at their end.</li><br>\n\nAll this makes it more vital to test your app before it hits the market. It is in fact foolishness to launch an under-tested product. Testing should actually be an integral part of app development. It should be done at each and every stage of app development. This will help you spot a problem right at the start. Some companies hire services of app testers once the product is ready, but if you do this in process of app development, you are definitely going to benefit immensely. Furthermore, it takes more time to launch the app if testing is undertaken at the end.\n\n<h3>Why testing at a final stage, not a good move?</h3>\n<li>The testing team finds several bugs and glitches in the app. They inform the developers about the same.</li>\n<li>The developers fix up the issues and send the app back for testing.</li>\n<li>Now new bugs are discovered. Now the app is again sent back to developers for changes.</li><br>\n\nNow, this process leads to wastage of time and money. As two teams are not working closely enough this can lead to missing of deadlines, postponed release etc. So, test early, test continuously and automatically so that there is no delay in the launching of the app. Having an in-house app testing and development team is also a good idea as they can collaborate closely to give you a perfect app.\n\n<h3>Main Aim of App Testing</h3>\n<b>The prime aim of testing is that your app displays a set of unique features:</b>\n<li>Looks great on different screens.</li>\n<li>Looks intuitive even in confined space.</li>\n<li>Operates fast regardless of limited hardware.</li>\n<li>Beats competition</li><br>\nNow, when you go for app testing, you are making sure that all above points are included in your app and justify the appropriate quality infrastructure. \n\n<h3>Make use of different Testing Approaches</h3>\nContinuous testing means that the app will run a wide array of tests. But then this can be quite costly. Intelligent QA teams generally go in for a bunch of diverse testing approaches at various stages of app development. For example, your app performance testing can be organized in the following manner:\n<li>First will be the resolution testing in which development team deploys a new beta build. The tester checks for bug fixes especially.</li>\n<li>Then the tester does the smoke testing. In this, tester ensures whether there is anything wrong with fundamental features of the app.</li>\n<li>The android or <a href=\"https://www.octalsoftware.com/Hire-iPhone-iPad-developer\">iPhone mobile app development team</a> feels the need for a new update (such as introducing messaging functionality or social functionality to the app). 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