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      "body": "Congratulations @apollox! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/https://steemitboard.com/@apollox/birthday1.png</td><td>Happy Birthday! - You are on the Steem blockchain for 1 year!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@apollox) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=apollox)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "![Untitled design.jpg](https://cdn.steemitimages.com/DQmWd1yVjqQogFA1MV9S9D8CYKwH7kz6KvJiz1VbWxRGqkd/Untitled%20design.jpg)\n\nApolloX  is the solution to the rogue behaviour that many centralized marketplaces take part in. It is for people, both buyers and sellers, who understand how important it is to have a fair and open e-commerce ecosystem. The decentralized platform uses blockchain technology to regulate the market, allowing for a trustworthy environment to thrive. The platform is designed to respect buyers, sellers, and relevant third parties.\n\nTo truly understand and appreciate the ApolloX decentralized marketplace, you need to get acquainted with the two Co-Founders of the project: Will Li, and Claire Zhou. These are brains behind the entire project, and it is their vision that is currently being enacted. \n\nWill Li\n\nWill Li is the Co-Founder and Technology Lead at ApolloX. His inspiration in starting ApolloX stemmed from his frustration at seeing struggling sellers. While their products and services may be of the utmost quality, they were being punished by high costs and unfair competition. Sellers who were using centralized marketplaces were not getting the remuneration or rewards they deserved. Their hard work was going to waste. Once Will and the team recognised that around one third of the price consumers pay on Amazon actually goes to Amazon itself, they knew they had to do something about it. That was when the idea of using blockchain technology in the e-commerce industry became appealing. “Historically, humans have shown to work more efficiently if there are a set of disciplinary rules and an effective system to enforce them,” Will states. “This is also how centralized marketplaces run”. While this may be a satisfactory system, it also allows for corrupt behaviour; however the blockchain can change this. “With blockchain technology, the new rule is the consensus of everyone. It also means that many of the rules can be enforced by the system itself, rather than by humans”. This is Will’s vision of ApolloX.\n\nDuring his career, Will has worked at both Oracle and MIT Media Labs. This greatly helped to prepare him for creating and running ApolloX. They helped him to deepen his vision of the business and the technology. In 2009, Will participated in two projects for MIT Media Lab. “In one study,” he notes, “we used smartphones to learn how the common cold virus got spread on campus”. The second study regarded the use of a built-in artificial intelligence credit card that could impact on people’s consumption. “Imagine, when you take out your credit card in Starbucks, the card will show you an expression saying you have drank too much coffee during this week. It was fun to work on, and also taught me the impact new technology can have in the future”. \n\nIn terms of education, Will studied at MIT. “As you might expect, MIT has a lot of homework, a lot of lab work. It was hard to get an A. I made it, and now I think it was one of the best times in my life”.\n\n\nClaire Zhou\n\nClaire is the Co-Founder and Product Lead. She became a part of the e-commerce business in 2015. Before the ApolloX platform was launched in early 2016, she was selling goods on both Amazon and eBay. While the platform was growing, Claire noticed “many pain points in ecommerce industry, especially when dealing with cross-boarding vendors”. The team was looking for solutions to these types of issues in the e-commerce industry, but they couldn’t find one until they ran into the concept of blockchain technology. “I am thrilled by the innovation of blockchain and believe it will bring revolution to numerous industries, including e-commerce. It gives the possibility to solve the questions in my mind for years,” Claire stated. She also pointed out how blockchain technology provides a “brand new business model” that has the capability to entirely disrupt the current model for e-commerce. This will be “an upgrade to the whole industry”.\n\nBefore ApolloX, Claire worked at both Google and Newell, in the Rubbermaid division. These prepared her to become a great and highly skilled marketer. “I gained a deeper understanding of branding and marketing, which is definitely a critical skill for starting my own business”.  Claire also studied at SUNY University, located up in New York State. “It was peaceful,” she said, “I got to know many amazing people there”. Claire spent two and a half years at the university, which gave her the time and resources to discover what her interests were and in what ways she wanted to pursue her career. \n\n\nClearly, both Claire and Will have huge plans for ApolloX. They both understand the intricacies of blockchain technology and the e-commerce industry, and know how to marry the two industries together. They have designed a platform which operates in a way centralized marketplaces could never do. They have also managed to create an ecosystem which promotes fairness and unity. These are attributes that the current centralized marketplaces often ignore.",
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      "body": "![Screen Shot 2018-07-02 at 4.31.37 PM.png](https://cdn.steemitimages.com/DQmW44Vit7xkXTfoJzWqUBCVxXJqFVPgA1N1pFtMXKasvsX/Screen%20Shot%202018-07-02%20at%204.31.37%20PM.png)\n\nApolloX was excited to attend the Silicon Valley Blockchain Connect Conference this past week. The San Jose Convention Center was filled with over 2000 blockchain thought leaders, experts and the next up-and-coming blockchain startups.  \n\nThe jam-packed event was filled with stimulating blockchain conversations, exhibits and activities, and all of us at ApolloX loved every second of it. A panel made up of A-list blockchain speakers such as Zhong Shao, Bobby Lee and Daeje Chin, answered all the burning questions about world token economics, current blockchain issues and the future of blockchain. \n\nThe presence of women in blockchain was shown during the ‘Hackathon’, where contestants competed to solve real blockchain issues and a grand prize of $12,000 was awarded to BTure, an all women female team. In between all of these fun and unforgettable moments, promising blockchain startups showed demos that featured the latest blockchain technology.\n\nApolloX was proud to have our own booth at the conference, where we shared our vision of making a decentralized e-commerce marketplace into a reality. We were pleased to hear interest and positive feedback from all of the fellow blockchain pioneers who stopped by our booth. \n\nThe common theme we heard in everyone’s reactions to our platform was that ApolloX solves real issues that the everyday person faces.  While attending the panels and networking with other blockchain specialists was valuable, hearing our peers voice the fact that there was a real need in the market for our technology was by far our greatest takeaway from the Silicon Valley Blockchain Conference. \n\nOverall ApolloX had a successful time attending the Silicon Valley Blockchain Conference and we can’t wait to attend future conferences that spark more comradery, innovation and curiosity in the blockchain community.  We can only hope to help educate others about the potential and power of blockchain technology, and we look forward to helping every sector of the e-commerce marketplace with our own protocol. Thanks again to everyone who stopped by and we can’t wait to work with you and see you at future events!",
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      "body": "![draft3.jpg](https://cdn.steemitimages.com/DQmacDXgRY6DWRQ7T4RYpCMu83Stcau4vvt6TV91gCqPios/draft3.jpg)\n\n\nThe E-Commerce industry is huge. A study found that in 2016, all global E-Commerce sales amounted to 1.859 Trillion USD. A massive quantity of wealth is being poured into online retail companies on a daily basis, and at this rate, E-Commerce may look invincible, but this is far from the truth. While the industry is clearly doing well, it is not without its unpleasant attributes.\n \nMost major marketplaces are actually causing harm to the E-Commerce industry. The current model for marketplaces involves overcharging buyers and unfairly treating sellers. Centralized market leaders like Amazon and EBay focus too much on making sure that their own sites grow, leading them to punish sellers by taking more money from them and forcing them to pay for services which they do not need. The problem is that these markets think they have no genuine competition. At this point, the biggest centralized marketplaces are convinced that their actions will not negatively affect their stature. They can make arbitrary rules, they can charge extortionate rates, and they can change their platform with the click of their fingers. There are no checks and balances. While governments may step in at times to ensure that matters regarding taxation and employment law are being followed, there is nobody who steps in to make sure that the platforms themselves are actually fair to the consumer.\n \nArbitrary rules and guidelines\n \nTake a look at this example from Amazon. In 2016, the retail giant chose to start banning or sanctioning erotic fiction. At first glance there seems to be nothing wrong with this decision, if Amazon wishes to keep the products sold on their site friendly to all ages then this makes perfect sense. This only becomes a problem when you consider the fact that, despite their ruling, Amazon still sells the books from the ‘50 Shades of Grey’ franchise. This means that they are not keeping true to their own rules. Their reasoning behind banning other forms of erotic fiction derives from their intentionally vague guidelines regarding questionable content. Under the subheading of ‘Offensive Content,’ they state ‘What we deem offensive is probably about what you would expect,’ Essentially, this sentence means nothing. Offensive content is not an absolute term, so why would Amazon pretend that it is? The only answer is so that they can use their discretion to make decisions without ever having to provide legitimate reasons.\n \nIt should be reiterated that the problem here is not with the banning of offensive or erotic content, the problem is with the fact that Amazon can change the rules whenever they wish. We all know why 50 Shades of Grey, or books like A Clockwork Orange are allowed on Amazon’s marketplace while others are not: money. Centralized marketplaces can out-rightly choose what content they want without ever having to explain why.\n \nThe example provided may seem like a niche situation which doesn’t apply to most marketplace sellers, but the point is that if it can happen to one type of content so easily, it can happen to any. They care only about making money and have no regard for the creation of a healthy ecosystem. This is a problem that all centralized marketplaces have.\n \nThe issue of trust\n \nIn a more generalized situation, consider how much places like Amazon and EBay charge their sellers. Not just are sellers forced to pay excessive amounts of money to upload products, but their profits are also siphoned away. This is because centralized marketplaces know that there are no viable alternatives for sellers. Store owners often choose to set up a shop with these large marketplaces because it allows them to develop a trusted brand. One of the biggest hurdles any small business owner has to overcome is to be viewed as trustworthy. The average consumer already trusts Amazon and EBay so when somebody sets up a shop on those platforms they automatically earn the trust of their audience. This is why people avoid setting up their shops outside of a marketplace.\n \nCentralized marketplaces know how important it is for new sellers to earn trust, so they exploit this. They keep their rates and fees high because they know that it won’t harm their own finances. Sellers have nowhere else to turn to so they simply accept the costs. This issue also affects buyers too. Store owners begin to set the prices of their products higher so that they can turn a respectable profit. This punishes buyers by forcing them to purchase goods at extortionate rates.\n \nThe Bait and Switch\n \nNaturally, these problems are harming the E-Commerce industry, as well as the livelihoods of sellers all around the world. What’s worse is that this is only a small portion of how centralized marketplaces damage the industry. One of their largest injustices lies in the way they initially attract customers. These marketplaces lure both buyers and sellers into using their platforms through the act of heavy discounts and free services. These perks are often available for just long enough that users can experience the positive aspects of the market. However, once the perks are removed, users often feel inclined to continue using the platforms at full price because they have seen how useful it can be for them. This may not sound like much, but this level of social engineering is something that we, as a society, should be taking a stand against. E-Commerce marketplaces are clearly taking advantage of buyers and sellers by doing this, but because of how common it is people assume it is just normal behavior. In actuality, this is an abhorrent tactic which should be out-rightly banned.\n \nHow can a Decentralized marketplace solve these problems?\n \nThe problems raised so far have only regarded centralized marketplaces. This is because the act of centralization in E-Commerce is damaging to the industry as a whole. Platforms which are used by such a large amount of the public, but yet are only run by a minuscule number of people will naturally be riddled with flaws. Perhaps one of the largest problems too is that people feel there are no other options available. This needs to change. Buyers and sellers can do better than the likes of Amazon and EBay. Many of the problems these marketplaces have caused can be solved through the use of a decentralized alternative.\n \nClear, legitimate, and fair rules\n \nA decentralized platform pulls its strength from the fact that all members of its ecosystem are important. This means that many of the rules and guidelines regarding the sale of goods can be decided (or at least discussed) by actual users. Buyers and sellers would have the ability to consider the guidelines on the marketplaces because the marketplace would actually value them.\n \nTrust can be provided without the need to pay extortionately for it\n \nCentralized marketplaces exploit the fact that sellers want to earn the trust of their potential customers. To achieve this trust, centralized marketplaces force sellers to pay a small fortune for features such as listings and top results. A decentralized marketplace would not engage in such behavior. Sellers would be able to get their stores and products listed without the need to pay huge rates. The fact that the marketplace would be run by and for the average user means that nobody needs to jump through uncomfortable hoops.\n \nNo more bait and switch\n \nThe abhorrent use of bait and switches in centralized marketplaces would no longer be a factor to consider. This is because a decentralized marketplace would focus on the creation and maintenance of a healthy ecosystem. You cannot have a healthy ecosystem if you are trying to socially engineer your users.\n \nThe future of E-Commerce\n \nWhile the E-Commerce industry is performing financially well now, this could all change if people don’t start adopting fairer methods. Centralized marketplaces can only take the industry so far before users begin desiring a decentralized alternative. People no longer want to be exploited; they are looking for a system which actually treats them with respect. This is what decentralized marketplaces such as ApolloX are offering.",
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      "body": "Blockchain is a lot to understand and learn about in one day. But with the popularity and new companies approaching it's time to hit the books. \n\nWanna learn more about #blockchaintechnology? Read books recommended by our founder (ApolloX), Will Li and other blockchain experts. Featured in this article by Fupping, is a list of books to become an expert on blockchain:\n\n\n### [Master Innovation: 9 Books To Read To Learn About Blockchain Technology ](https://fupping.com/natty/2018/06/14/master-innovation-9-books-to-read-to-learn-about-blockchain-technology/) \n##\nEnjoy! Let us know if you have read any of these books, if you plan to read any of these books or other blockchain technology books you recommend? \n\nHope this article was helpful in your journey of learning more about blockchain! \n\nFollow ApolloX:\n\nTwitter: [@apolloX_network](https://twitter.com/apolloX_network)\nTelegram: [ApolloX Group](https://t.me/apolloxgroup)",
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      "body": "Congratulations @apollox! You have completed some achievement on Steemit and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x70/http://steemitboard.com/notifications/firstcomment.png)](http://steemitboard.com/@apollox) You made your First Comment\n\n<sub>_Click on the badge to view your Board of Honor._</sub>\n<sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub>\n\n\n\n**Do not miss the [last announcement](https://steemit.com/steemitboard/@steemitboard/steemitboard-witness-update-2018-06-12) from @steemitboard!**\n\n> Do you like [SteemitBoard's project](https://steemit.com/@steemitboard)? Then **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "body": "## Will ApolloX Decentralized Marketplace Rule Over Amazon?\n##\nIn our [last article](https://medium.com/@apolloxnetwork/the-truth-about-selling-on-amazon-ace6fde69a5b), Amazon seller Shawn reveals the truth about selling on a centralized marketplace. “Amazon revises their policy frequently, it can be dangerous sometimes. We [companies] have to change our selling structure to fit their policy.” said Shawn. He has been selling on centralized marketplaces, Amazon and eBay for the past 10 years.\n\nDecentralized marketplaces like ApolloX, are creating buzz and proving it can fix many problems in centralized marketplaces. Some advantages of decentralized e-commerce include, trust and protection\nwithout a high price tag, eliminating the middlemen, transparent operation and data ownership and a marketplace created and owned by the community.\n\nShawn expresses his opinions and excitement for the future of a blockchain based marketplace, like ApolloX.\n\n>What are your opinions on decentralized blockchain marketplace?\n\nShawn: “I was excited when I heard about the blockchain market. Blockchain is a very new feature. Decentralized blockchain market can solve some of the problems we talked about [in the previous article]. For example the fake review problem. In a traditional centralized marketplace like Amazon, too many sellers pay for fake reviews, because it’s a very little cost. Not just positive fake reviews, but negative fake reviews as well. Some companies will pay hackers to write negative reviews on their competitors product pages. Amazon allows customers to write reviews even if they don’t purchase the product. It’s ridiculous because the customer never bought the product or used it, but they get to write a review. As an honest seller, we suffer from these fake reviews and have tried hundreds of times to report this to Amazon, but most of these reviews can’t be removed. If you know someone working in Amazon, in Seattle [and have a good relationship you can pay them] to remove your negative reviews. With the decentralized platforms, the cost for fake reviews will be much higher and because of blockchain all the information will be clear and can be viewed by the community. The community will judge all the fake reviews, not by the centralized market like Amazon.”\n\n>What excites you about a decentralized platform?\n\nShawn: “I think it will be a fair market… only the community can revise the market reviews based on blockchain technology. This platform will be best for all communities, for seller and buyers, all users will contribute their wisdom to the platform.\n\nThe ApolloX decentralized marketplace promises better data protection and solutions to bad centralized marketplace policies. Amazon uses data against buyers and sellers for their own agenda to stay ahead. They create unfair competition and take over customers from other sellers. Shawn describes personal experiences of dealing with an unfair marketplace.\n\n>Does Amazon allow sellers to have customer data information?\n\nShawn: “We are not allowed to get information from the buyer, we don’t have this data, even the data of our traffic. So we don’t know where the traffic is coming from, we only know we are getting traffic to a product, but we don’t know where or how.”\n\nWith the difficulties of selling on a centralized marketplace, How do you find a solution for different problems?\nShawn: “Some sellers feel there is unfair competitiveness between Amazon and sellers, but we can’t do anything because it’s Amazon, we can’t beat them, we have to obey their rules. For the fake review content, we can report it to Amazon. For example, we collected information last year and found out who the company was and reported it to the police. As the promotion fees go higher and higher, we built a Facebook team to run our own site and Google and Facebook. We use the SEO, [to create a user base].”\n\n\n![Image of keyboard](https://d7909660933f5e92ab69-a09041a37f05a6f5777b6af5e3e016a3.ssl.cf2.rackcdn.com/blog/2018%20ApolloX/keyboard.jpg)\n\nAs there is much to look forward to and solutions to create a community owned marketplace, Shawn believes decentralized marketplaces, like ApolloX are going to be big in the future and is excited to see new companies grow.\n\n>Do you think the selling cost will be lower on a decentralized platform?\n\nShawn: “The cost will be much lower, because we don’t have to pay 15% commission to the centralized platform like Amazon. The promotion fees on blockchain will be much lower, because the traditional centralized system is just click and pay, and in the blockchain system, you have more steps. For the seller, we can save a reasonable percentage for promotions, as with a centralized we have to pay higher and higher fees. FBA is really good, but now a days a lot of sellers build their own warehouse in a local market [or work with third party warehouses]. FBA is no longer the only choice, we have more choices now that are cheaper.\n\n>What do you expect to get out of the decentralized marketplace?\n\nShawn: “New promotion methods, new complaint resolved methods, new relationship between sellers and buyers and new platforms on decentralized blockchain”\n\n>What do you feel are benefits to the decentralized blockchain marketplace?\n\nShawn: “I think the fees will be lower than a centralized marketplace. We will have a clear and fair marketplace, not a dictator like Amazon. I like a fair, competitive market. In a decentralized marketplace everyone is equal.”\n\n##\nThe ApolloX decentralized marketplace has a lot to offer. And we are just getting started. For more information ApolloX and the decentralized marketplace we are creating head to our website http://apollox.network/.\n\nCheck out more ApolloX blogs https://medium.com/@apolloxnetwork.\n\nFollow ApolloX on Social Media\n\nTwitter [@apolloX_network](https://twitter.com/apolloX_network)\nTelegram: [ApolloX Group](https://t.me/apolloxgroup)",
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      "body": "AR is definitely improving with time, but clothing is still a little concerning, if brands can make the measurements true to size and color true on screen as in person, I think shopping would be changed forever. Imagine almost never having to go into a dressing room? \n\nGreat post!",
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      "body": "## After 10 Years of Selling on a Centralized Marketplace, the Decentralized Marketplace has a Bright Future.\n##\n\n![Image of Amazon](https://upload.wikimedia.org/wikipedia/commons/thumb/7/70/Amazon_logo_plain.svg/2000px-Amazon_logo_plain.svg.png)\n\nAs a new decentralized marketplace, [ApolloX]( is asking centralized marketplace sellers about their experiences and how they feel about the future of decentralized marketplaces.\n\nAmazon is the biggest marketplace, practically everyone in the world knows about Amazon, but not everyone knows what it takes to sell on the biggest centralized marketplace. We talked with Shawn, an Amazon seller who has been through the good and the bad.\n\nAmazon has created the go-to place for all goods and generates billions of dollars daily. But Amazon has become harder to sell from, creating competition with their sellers and allowing fake reviews to be posted. Shawn has been an e-commerce seller on centralized platforms like Amazon and eBay for 10 years. With plenty of experience on the marketplace, Shawn gave us some insight to the perks and difficulties selling on a traditional platform.\n\n>What is your best selling product?\n\nShawn: “We have a lot of best selling products like the ip camera, earphones, humidifiers and hoverboards. Each of [these items] has sold over 5 million in North America per year.”\n\n>What is your best selling category?\n\nShawn: “Computer accessories, kitchen appliances and outdoor products.“\n\n>What was your gross merchandise volume (GMV) in 2017?\n\nShawn: “Nearly 1 billion U.S dollars.“\n\n>What are the average commissions you pay for Amazon & eBay?\n\nShawn: “About 12–15% depending on category, Mostly 15%.”\n\nShawn expressed some of great aspects of selling on Amazon, how much his company has grown and thrived, and also how Amazon makes it difficult for sellers to make a profit and creates competition. Amazon offers FBA (Fulfillment By Amazon) a service where sellers store their products in Amazon’s fulfillment centers, and Amazon picks, packs, ships and provide customer service for these products. But after years of success and more companies entering Amazon, they have raised the prices on FBA and commissions.\n\n>Tell us a little more about your selling experience on Amazon & eBay?\n\nShawn: “I sold the first item [on] eBay when I was a college student in 2008, I sold traditional Chinese craft silver necklace at about $4. That inspired my interest in commercial business. I tried to sell different items on eBay such as earphones and jerseys. When I graduated from the University, I made about $100,000 in total. I chose commercial business as my career because I thought it could connect people through the internet and products, meanwhile I could make money selling products. Until 2010 eBay issued a new policy called bad buyer experience… eBay was abandoned by millions of buyers and sellers. So eBay's market shares dropped a lot from 2010… From 2012 I was one of the first sellers on Amazon in China. Amazon provides a much better shopping experience for buyers. Not only a shopping experience but also the shipping [with] FBA. FBA is very great, Amazon solved a lot of pain point that eBay could not. Amazon provides a fair market, a reasonable policy and brand building opportunities. Anker is one of the top brands that raised from 2012, started with electronic products. Business grew rapidly at that time, thanks to Amazon offering such a good platform and good audience.”\n\n\n![Image of Selling](https://images.pexels.com/photos/933831/pexels-photo-933831.jpeg?cs=srgb&dl=amazon-buy-box-close-up-933831.jpg&fm=jpg)\n\n>What are some of the perks to selling on Amazon or eBay?\n\nShawn: “First, [with Amazon] we have plenty of customers, we don’t have to find the customers on Google or Facebook and we don’t have to build a new e-commerce market, we have a lot of customers already. That saves our time and money, we just focus on products and selling, we don’t have to spend our time building our own website to find customers. Second, these platforms have their own credit system for years, customers trust them. Additionally Amazon provided the FBA service for merchants to solve shipping issues and is reliable for customers”\n\n>Any difficult experiences selling on Amazon & eBay?\n\nShawn: “In recent years it has become very difficult now. First, it’s an unfair competition between us [the buyer] and Amazon, because Amazon has their own vendor, they can change some of the rules [in their favor] and [change] sellers listing on their own. Second, mechanisms between sellers, they play dirty by hiring hackers to write negative reviews on honest sellers and we have to fight back. It has become a negative [platform]. Third, nearly most sellers pay for fake reviews, they pay companies to write fake reviews on their products. They use fake reviews to mislead customers. Fourth, Amazon revises their policies very frequently, it can be dangerous sometimes, we [companies] have to change our selling structure to fit their policy. Sometimes our accounts will be suspended by Amazon because it doesn’t fit their policy. Fifth, Amazon is now a dictator, [any rules they change] they don’t allow us to appeal. Final, the higher and higher fees, especially promotional fees compared to past year, about 4x advertisement fees.”\n\n>What is an example where amazon changed their policy?\n\nShawn: “In recent days, Amazon was charging America, because of these fake reviews, that were reported to the media, [which forced them to] change their review policy. We have a very popular product, and all these reviews are not fake, they are verified purchase reviews and Amazon removed all these reviews, because they think our reviews grow very rapidly. Our product sells about 500 orders a day and we get 5 to 10 reviews a day. Amazon thinks its weird and eliminates customer reviews. We lose a lot and can’t appeal, because Amazon thinks we are manipulating the review. Not only us, but a lot of other sellers reviews were removed.”\n\n>Does the FBA fees change by year?\n\nShawn: “The FBA fee is growing rapidly from last year to this year, it grows about 40%. With promotion fees, a lot of new sellers and competition, Amazon needs them to pay much more advertising and promotion fees, the promotion fees went from growing 3% to about 12% per year, its nearly half of our profits, it doesn’t make sense to make so high.”\nSelling through Amazon can grow your company in major ways, but can also creates an unfair marketplace with competition, greedy middlemen and high prices. Amazon puts the buyer first, which is great news for the buyer, they have perks including Amazon prime and easy refunds, but the seller loses money and has to change their system too often. After 10 years of selling on a centralized marketplace, Shawn is excited for the future of the ApolloX decentralized marketplace.\n\nCheck back for the next blog where Shawn expresses his opinions on the decentralized marketplace and how he expects to have a better experience than with Amazon.\n\nFollow ApolloX on Social Media:\n\nTwitter [@apolloX_network](https://twitter.com/apolloX_network)\nTelegram: [ApolloX Group](https://t.me/apolloxgroup)",
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      "body": "## Community Owned and Operated Marketplace\n##\nA centralized marketplace isn’t all bad. In summary, it’s one person in control of big decisions with consideration for only their business. Centralized market platforms have been around for many years. But with decentralized blockchain the marketplace can become better. Decentralized platforms enable all members of the community to have a voice and take charge.\n\nCentralized platforms create misaligned incentives, for example when the company grows successful but the users are dissatisfied gaining no reward. When a market demands increase for goods and services, network participants should benefit. Instead, companies want to capitalize on value added by the customers.\n\n>_**ApolloX, a decentralized platform puts all users first.**_\n\nOrganizational structure is the key difference between decentralized e-commerce and traditional e-commerce companies. Traditional e-commerce companies have clear boundaries between sellers and buyers. The goal is to maximize their own interests as a service provider company, with no reward for the buyer. In contrast, decentralized e-commerce is made up of a large number of regular users, including sellers and buyers, motivated by the blockchain protocol. By designing a reasonable incentive mechanism, the individual economic interests of each member of the community are linked to the long-term benefits of the platform as a whole. Whether it is to obtain economically valuable tokens or to increase the overall value of the tokens through their own actions. Everyone is creating and increasing value for the community while seeking benefits for themselves.\n\n![Image of community](https://d7909660933f5e92ab69-a09041a37f05a6f5777b6af5e3e016a3.ssl.cf2.rackcdn.com/blog/2018%20ApolloX/apollo3.jpg)\n\n### Community Increases Value of ApolloX: Rewarded with Tokens.\nTo increase the value of ApolloX users must maintain the value of the community, whether it be through small or big actions. Since the community helps increase value, they are rewarded with tokens. It’s a win-win situation missing in large marketplaces.\n\nFor example, with ApolloX Tokens (AXT), buyers can obtain free AXT tokens by setting up an account, filling in an address, associating historical shopping information, etc. The information provided will greatly help the e-commerce platform understand the needs of users. This type of data is usually, strictly controlled by traditional e-commerce companies. **ApolloX uses tokens to allow buyers to earn profit from their own data.**\n\nAs for sellers, those who create a best selling item for the platform, earn token rewards. The number of best selling items is crucial to the rapid growth of early e-commerce platforms. When a new product is determined to be a best-seller, the platform will reward the seller with a certain amount of AXT tokens to encourage more sellers to continue to bring their own excellent products to the ApolloX platform.\n\nFor all community members, including sellers or customers, you can help the community grow with dispute resolution and good judgement. Similar to traditional affiliate marketing, members can invite new people to join ApolloX. After new people join and generate deals, each party will receive ApolloX rewards.\n\n>_**The more consumers shop on ApolloX, the overall value of ApolloX will increase, as well as the value of ApolloX tokens (AXT).**_\n\nThe community is in control when a red flag appears. For example, when someone proposes to significantly increase a transaction costs on ApolloX, members of the community will realize that such behavior will reduce the overall value of ApolloX, thereby reducing the value of ApolloX tokens (AXT) in its hands. This is where the community works together to oppose such behavior. The way this organizational structure secures the interests of the organizers and participants in the community is unique to the blockchain and is also the core strength of decentralized e-commerce marketplace.\n\n#### **Leave a comment: What excites you about  decentralized marketplaces?** \n##\n\n_Stay tuned for our next blog about ApolloX Tokens (AXT) and how the reward system works._\n\nFollow ApolloX:\nTwitter [@apolloX_network](https://twitter.com/apolloX_network)\nTelegram: [ApolloX Group](https://t.me/apolloxgroup)",
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      "body": "## The Marketplace Controls Customer and Seller Data\n#\n![Image of blockchain](https://d7909660933f5e92ab69-a09041a37f05a6f5777b6af5e3e016a3.ssl.cf2.rackcdn.com/blog/2018%20ApolloX/blockchain.jpg)\n#\nApolloX is on a mission to create a better marketplace for you, the buyer and the seller.\n\nLast week we explained some issues with [gaining customer trust as a new small business](https://medium.com/@apolloxnetwork/apollox-wants-to-be-your-go-to-online-e-commerce-platform-like-amazon-just-better-65291ef752c) and how middlemen profit from taking advantage of the users trust. Today, we will focus on how the centralized marketplace controls customer and seller data and how ApolloX is creating better data privacy for all.\n\n### **Centralized Marketplaces Analyze Customer Data To Make More Sales**\n\nData privacy is another concern we have here at ApolloX. Centralized marketplaces take advantage of their position by having private control over both customer and seller data.\n\nAccording to a [2017 Forbes article](https://www.forbes.com/sites/nikkibaird/2017/01/09/consumer-privacy-and-retail-new-criminal-cases-new-concerns/#c1958bf2c72f), retailers say, “‘I’m relying on the technology vendor to protect customer data.’ And vendors say, ‘We collect everything, but we rely on the retailer to tell us what we should keep, what we should protect, and what retailers will ultimately use.’ Each says they are relying on the other to keep consumers safe, which means no one is. Consumers are on their own.”\n\nWhen its comes to customer data, e-commerce platform companies have unrestricted access to all shopping activities that happen on their platform. This data is extremely valuable because it gives small businesses insight on each customer’s profile and behavior. With this background information they can strategically promote products to the customers and drive more sales.\n\n### **Centralized Marketplaces Use Its Data To Compete with 3rd Party Sellers**\n\nAmazon classifies the sellers into either Vendor Central or Seller Central for different perks, regardless what type of seller you are you have limited access to customer data and must pay additional fees for more access. Large, centralized marketplaces are complicated and unlike traditional retail partnerships. They make it difficult for sellers to have control of their products and data, sellers lose out on building relationships with their customers and end up competing with the marketplace that they joined.\n\nIf small businesses choose to sell on large marketplaces, they then give up their right to access valuable customer data. According to a [2015 Guardian article](https://www.theguardian.com/technology/2015/jun/23/amazon-marketplace-third-party-seller-faustian-pact), Amazon has a list of customer email addresses and browsing histories that its marketplace sellers don’t have access to. By withholding this list, Amazon gains a competitive advantage and limits the seller’s ability to nurture close relationships with the customers.\n\nSellers have a love-hate relationship with Amazon, they love the access to millions of users and product promotion but hate competing with Amazon. Once Amazon knows your products that sell well, within months Amazon sells a similar product to undercut the original sellers. Sellers fear running out of business, due to Amazon holding all the data and using it against the original seller.\n\n### **ApolloX Creates Better Data Privacy**\n\nIt’s time for both the seller and customer to be aware of this data privacy issue and take action. The lost transparency of data usage and the manipulation of data negatively affects the consumers and sellers. ApolloX has many perks for customers and sellers. We want you to have full control of your data.\n\nApolloX blockchain is permission enabled and provides privacy by encrypting all sensitive data before appending blocks to the ledger. Encrypted data can only be decrypted by a user in possession of the corresponding key. On the ApolloX marketplace, all shopping activities, including browsing, clicking and purchasing, are only accessible by the trading parties, the sellers and customers.\n\n_**No third party, including the ApolloX marketplace itself, will have access to shopping behavior data without gaining permission from the customers.**_\n\n**Users can choose to voluntarily share their data with certain vendors or service providers on the ApolloX blockchain, in order to gain personalized services or rebates.** By enabling this opt-in advertising, customers can control what products or services they want to learn more about through ads, and sellers can lower their acquisition barriers and costs because they’ll have better understanding of each customer. Eventually, sellers will save on their advertising budgets and pass them to their customers as rewards. Alternatively you can choose to not leave any history of viewing a product.\n\nOn a decentralized blockchain each participant can verify the integrity of data with permissions, creating transparent data flow between brands and publishers to reduce middleman cost. Thus the attribution for traffic and advertisement can be done on any node without employing a centralized company by both sides. Sellers can review the performance of advertisement from all channels and publishers will get paid by the outcome directly from the sellers without layers of third-party agencies charging commissions.\n\nData privacy should be a priority to all marketplaces, sadly it’s not. As a decentralized blockchain marketplace, ApolloX is switching up the system and focusing on a new priority, the users.\n\nLook out for our next blog with more information on the ApolloX marketplace community.\n\nFollow ApolloX:\nTwitter [@apolloX_network](https://twitter.com/apolloX_network)\nTelegram: [ApolloX Group](https://t.me/apolloxgroup)",
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      "body": "ApolloX wants to be your go-to online e-commerce platform. Like Amazon, just better.\n\nWith blockchain, decentralized apps and smart contracts, the ApolloX ecosystem is the future of e-commerce.\n\nWe’re going to explain some issues small businesses and vendors face with the current e-commerce system and how we, ApolloX plan to make an easier system.\n\n### **Earning Customers Trust is Difficult for a New or Small Business**\nAny e-commerce site already has the disadvantage of being online and not having face-to-face interaction with prospective customers. This obstacle can make a company impersonal and hard to trust. In order to build a good reputation, companies end up buying the trust. How can you buy trust? Easy, join an e-commerce platform that is a household name and has millions of loyal users.\n\nThese marketplaces provide helpful services like product lists, a large audience, payment processing, customer support and even global market access. Amazon is one of the major marketplaces that small companies join to gain customer trust. As a household name, everyone can trust that Amazon will give them the product they want at a great price, with on-time shipping. But what if the brand name and perks of working with popular platforms still don’t help? If Amazon or Ebay doesn’t give enough support, companies are forced to spend money on advertisements to gain their first thousand customers. Most of the time this route takes too long to build trust ends in lost money.\n\nFurther Reading: [6 Problems Selling with Amazon](https://www.thebalancesmb.com/amazon-vs-ebay-for-selling-1140405)\n\n### **The Middlemen Profits from Trust Advantage Point**\nLarge marketplaces are well aware of the advantage point they have over other smaller vendors. Unfortunately, instead of using their fame and leverage to promote small businesses, large marketplaces choose to only help small brands for a cost. To be a part of a popular marketplace, companies get taken advantage of and are forced to give up some of their gross sales. Ebay takes around 8–15% of gross sales while Amazon takes around 15–25% from companies who are trying to make a profit.\n\n**Diagram: Price breakdown of household item sold on Amazon.**\n\n![Image of diagram](https://d7909660933f5e92ab69-a09041a37f05a6f5777b6af5e3e016a3.ssl.cf2.rackcdn.com/blog/2018%20ApolloX/diagram.png)\n\nIn addition to charging expensive fees, large marketplaces promote their own trustworthiness by charging small vendors. For example, customers have such trust in Amazon because Amazon has a policy that guarantees a customer will be reimbursed if they receive lost or damaged goods, or if a seller turns out to be a fraud. Yet in these circumstances, Amazon doesn’t lose money. Instead they reimburse customers with money they made from honest small vendors. This money comes from the high fees small companies have to pay to stay in the marketplace.\n\n## ApolloX Solution:\n\n### **Eliminate middlemen to Create Better Pricing for Small Vendors and Customers**\nBlockchain technology is the e-commerce platform upgrade which enables peer-to peer transaction and creates trust. ApolloX can prevent a majority of online scams with the help of distributed ledger and smart contracts. Once a purchase is made, a data block (including the items description, shipping, return policy, customer information and vendor information) will be encrypted and stored on the ApolloX blockchain. The encrypted data block ensures no risk of losing the data transaction or data manipulation. The customer payment will also be held in a smart contract until the product is delivered to the customers satisfaction. As a result, if a customer receives a lost or damaged item, their payment will not go through and they won’t have to wait for a reimbursement.\n\nIn a marketplace where customers aren’t charged in the case of a loss shipment, damaged item or fraud, vendors don’t have to pay high fees to cover any of those circumstances. Customers also are more comfortable purchasing from the ApolloX marketplace or individual shops powered by the ApolloX platform.\n\nWithout the middleman, you may wonder how necessary functions such as shipping and handling will be controlled from a small business? On a decentralized, blockchain marketplace like ApolloX, the seller can choose to offer various shipping choices with optional shipping and processing time guarantees. Once the order is placed and executed based on the delivery status, a smart contract for the guaranteed shipping time will be created. The customer knows the product they bought will be delivered on time or they will receive a settlement for the disappointment. This is just one of the necessary functions ApolloX plans on solving.\n\nThe main goal of large centralized marketplaces is to achieve as much profits as they can attain, rather than providing a truly efficient and fair trading environment. Only by using blockchain technology with true decentralization of the e-commerce marketplace can we fundamentally solve problems small businesses face, such as gaining consumer trust.\n\nApolloX will upgrade the whole ecosystem to blockchain and cut-off unnecessary intermediaries and create more peer-to-peer transactions. Not only helping buyers have trust and transparency, but helping sellers gain more sales. We anticipate a 40% price reduction for consumers.\n\n\nCheck back next week, for more information on how we plan to bring better data protection and our marketplace created and owned by the community.\n\nFollow ApolloX on Social Media:\nTwitter [@apolloX_network](https://twitter.com/apolloX_network)\nTelegram: [ApolloX Group](https://t.me/apolloxgroup)",
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