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      "body": "### What is a Drip Campaign?\n\nDrip campaign is a very effective and useful tool for marketers. These campaigns\nget triggered by the initial engagement of the subscriber. In simple terms, it\nis a series of emails that follow the first contact email in a measured\ninterval. Before you read further, check out this article on “[top five ways to\nfail at email marketing,](http://www.marketleader.com/blog/2014/04/16/top-5-ways-to-fail-at-email-marketing/)” by Market Leader. Drip campaigns help you create a build up and also know your subscribers more before you can start selling them your service or product. Here are some benefits for using the drip system.\n\n* They are automated\n* Easy to set up and schedule\n* Coordinated series of emails to help with sales and marketing\n* Build relationships over a period of time, instead of rushing the build up cycle.\n\n[Additional resources provided by Marketing Tech Blog](https://www.marketingtechblog.com/email-drip-campaign/). Some providers don’t exactly offer drip campaigns, but they may offer auto responders, which can operate in the same manner. Either way, one single drip campaign may be worth more than a thousand single email campaigns. Autoresponders/drip campaigns help you build up and nurture your subscribers, you reach them when they are active and ready to engage.\n\n> *“Drip campaign is an effective guerrilla marketing technique used by businesses\n> to segment and split their assigned lists for better procurement of qualified\nsales”*\n\n### Tripping on a Drip Campaign\n\nA drip campaign can be set up and executed in many different ways. You need to decide\n\n* Respective mails that are to be sent to your subscribers\n* Content for those respective emails\n* Chronological order of those mails\n\nOnce you are done with deciding all the above stuff, you can go ahead and setup an Autoresponder/Drip Campaign yourself. I would like to walk you through a basic setup and scheduling of a welcome letter for your campaign.\n\n* First step: Click on the Drip campaign or autoresponder, create campaign name, fill out from field and other details.\n* Second Step: Click next, design the welcome letter\n* Third Step: Schedule your sending, by hour, day, week, or some action taken by the subscriber\n* Repeat steps two and three for the follow ups.\n\n### The Full Power of a Drip Campaign\n\nThe drip campaign can be sent to a segmented list, this takes additional work. Once its complete setup, it’s fully automated and will send out on your scheduling. You can mix in a variety of content, from light educational to special offers. The full power of the drip must be experienced. Every element can work together with marketing and sales. There is no limit on the creativity\nthat you can deploy in a given campaign. If you wish, you can go ahead and try out the Autoresponder feature that [Mailzak](https://mailzak.com/?utm_source=blogs&utm_medium=dripcmpg) has to offer, and strike your leads when they are the most reactive :).",
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      "body": "intersting point at email. but lots of people want to start business face to face at first. so, how the email gives receiver trust is also important thing. I guess.",
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      "title": "Introduction to Email Marketing Subject Lines",
      "body": "![](https://cdn-images-1.medium.com/max/1600/1*1vE4eCaOtuNdTLts48shZw.png)\n\n### Email Marketing Subject Lines Overview\n\nEmail marketing subject lines are difficult, but they are not impossible to\ncreate. Here is a quick “[18 of the Best Email Subject Lines You’ve Ever Read by\nHubspot](http://blog.hubspot.com/marketing/best-email-subject-lines-list#sm.00007wggfdpi1ez2w2p1qgao8ur4s),”\nin case you need some inspiration. Open rates are not as important as\nengagement, click thrus, conversions and other criteria. They can tell you how\neffective your subject lines are to some degree. There are a few types of\nsubject lines to consider. Each type works differently than the rest. Often\ntimes, they are blended in a way that strikes the right chord with the audience.\n\n* Humorous\n* Serious\n* Brand oriented\n* Professional\n* Campaign focused\n\nDepending on your audience, your email marketing subject lines will need to be\ntailored. Email subject lines will need to be experimented with, until the right\nformula is found. In the link above, Hubspot nailed down 18 subject lines that\nwere or are effective. We’ll talk about writing out a subject line or two later\non. Now is to focus on the purpose and matching of your content to your subject\nline. It is important to have your line lead into your main article, if\npossible. This may not always work, but having one that is relevant is important\nin its own right. Let’s explore the connection between matching content with\nyour email subject.\n\n### Matching Email Marketing Subject Lines and Content\n\nIn many cases it’s invaluable to match your email marketing subject lines to the\ncontent in your email. Even if it’s just a small touch into your content. This\nmay help your audience get on the same page with you quickly. Of course there is\nthe sacrifice of setting up the email and creating a totally unique email\nsubject line for your audience. “T[he Perfect Length for an Email Subject\nLine](http://www.inc.com/jessica-stillman/the-perfect-length-for-an-email-subject-line.html)”\nby Inc.com offers great insight to the right length for your subject lines. Here\nare some do’s and don’ts for email marketing subject lines that may help you.\n\n* Use clear language in the email subject line\n* Pick a style and experiment\n* Write the subject line last\n* Never leave it blank\n* Never use technical language\n* Do not forget to spell check\n* Do not keyword stuff the email subject line\n* Do not use a generic title\n* Try to use merge tags to personalise the subject line.\n\nIf after having reviewed all of your email content and your ready to write the\nsubject line. You can always tie in the subject line to your primary message. If\nyour email is talking about kitty care, beauty, health, your subject line may be\nlike “It’s Kitty Care Time, Special Care Tips for You and Your Kitten.” perhaps\nit could be “Specialize Kitty Kare for Top Performing Kittens.” It depends, but\nit touches on the subject matter within the email and its not and boring as an\narticle from a magazine article.\n\n### Closing Eulogy on Email Marketing Subject Lines\n\nSometimes it will be easy to create an email marketing subject lines for your\ncampaign. Other times it will be like pulling teeth, very painful and drawn out\nprocess, but with the different options and styles to choose from. You can try\nout each one and see what will work for your business. If you love our posts,\nsubscribe to your blog and receive weekly updates. Unsubscribe anytime. Your\ncomments are always welcomed. Thanks for reading.",
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