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      "body": "The world of marketing is growing and developing every day, every hour. It is already not enough to know the essentials of advertisement, navigate freely through the ocean of social networks and be able to detect what is to be fixed on a website in order to bring more traffic.\n\n\nhttps://cdn-images-1.medium.com/max/1200/1*ntQRZXNoESEnjsNR6TgpSA.jpeg\n\n\nToday's marketers and growth hackers need to learn new technology and how it can affect our lives. The upcoming changes in the robotics industry will give a lot of space to creativity and innovation also in the field of marketing. \nAccording to Contagious Communications, \"soon your smartphone could know more about your emotional state than your closest friends and family\". How will this be possible? Through artificial intelligence and machine learning.\n\n\n💡 ARTIFICIAL INTELLIGENCE, or AI, is any kind of \"intelligence\" performed by computers.\n\n💻 MACHINE LEARNING, or ML, is the application of AI that allows the computers to find patterns in the information and learn from them. These tools have been used for years and decades to improve our day-to-day lives and facilitate our work. Remember the smart houses, voice command on the Android phones with \"Okay, Google\" or the music playlists that Spotify picks according to your tastes? These are all the examples of the artificial intelligence, that we see daily in our lives.\n\nMarketers can already benefit from the use of AI in their campaigns: Facebook or Google advertising algorithm are based on these principles when they monitor the audience and select the ones that meet the target criteria. The same idea lies behind the remarketing tactics. Some copywriters even use their smartphones for the blog drafts because the feature of autofill and autocorrect will save their time on typing, as well as correct the eventual grammar mistakes.\n\nBut how will marketing develop hand in hand with the AI? What will we do in, actually, a very near future to attract users and convert leads?\n\nBefore answering these questions, let's first clarify one very important point here: How will AI affect your job?\n\n\n🤖 EXPECTATIONS: THE HOT TOPIC OF HUMAN REPLACEMENT BY MACHINES\n\nIt looks like the predictions from a couple of years ago about the impossibility of the computers to learn \"creativity\" are no longer valid. More and more often we hear about the new products and software that write poems, draw paintings or create music. More and more often we learn that humans cannot tell the difference between what was produced by machines and what - by their peers. Some examples would be the software Logojoy, an AI-powered logo generator, Lyrebird, an AI-powered speechwriter, together with the new very promising (and alerting) invention called Persado, an AI system that generates marketing copy.\n\nSounds scary? Indeed, computers are capable of creativity and in some cases they even outperform humans. But the main point to take away here is that, as Alan Jenkins states, you won't lose your job to a computer, you'll lose your job to a human that's better at using a computer than you. This means that we as marketers need to prepare for the next trends in our profession and face this future with a complete understanding of how to use this huge power.\n\n\n💪 REALITY: THE WAYS IN WHICH AI AND ML WILL IMPROVE YOUR WORKFLOW\n\nTo start with the essentials, the first step marketers take to determine their audience and understand how to deliver their message was by creating the typical \"buyer personas\". These were people of a certain age, certain sex and status, all put in the same category. But this vision is rather obsolete now: a white man in his forties may love sports and another white man in his forties may like beer. They would be completely different from one another if not their demographic profile. And targeting them for it would mean losing one or another.\n\nThis is where Artificial Intelligence and Machine Learning could step up. These systems don't need to create personas; they find real customers in the world wide web by monitoring their actual online behaviors. Having collected the data, computers will build the unique schemes of approach for these new AI-personas and deliver the message. WIth the response (or absence of it), AI can determine what message works and what doesn't.\nWith AI the results of the marketing campaigns are guaranteed: by means of the machine learning it will implement only the winning tactics and techniques and eliminate the unnecessary moves, which humans tend to perform with the usual guesswork when planning campaigns.\n\nFor example, when Harley-Davidson decided to use AI in their marketing research, they discovered that ads with the word \"call\" performed 447% better than ads containing the word \"Buy\". After changing this one word in their communication, their ROI skyrocketed.\n\nAnother great benefit the AI tools can bring to the marketers can be the processing of millions of interactions a minute. It means it can elaborate various creative campaigns with hundreds of thousands of keywords to predict optimal outcomes in a very short time. This procedure would take ages to a human, otherwise.\nHSo, how can marketers benefit from AI, concretely? The most relevant features of the Artificial Intelligence for business are:\n\n\n\n⚪ Data collection - AI collects tons of different key characteristics of customers that define their touch points (like the upcoming Adobe Analytics that will understand how much a certain consumer is worth based on their behavior);\n\n⚪Work volume and automation - AI performs the routine and automatic steps faster and more efficiently (for example, a virtual assistant Angie sends about 30,000 emails a month and interprets the responses to determine who is a hot lead);\nConversational Interfaces - AI can \"humanize\" the brand and facilitate the communication (keep in mind chatbots and intelligent personal assistants like Alexa);\n\n⚪ Personalization - AI can make a collection of digital material based on the user's preferences (like Spotify picks Your Daily Mix or Netflix selects the shows you may like);\n\n⚪ Advanced Analytics - AI will able to detect patterns from data and monitor what works and what does not.\n\n\nArtificial Intelligence paired with Machine Learning can bring great results to the workflow optimization and marketing planning. The strategic thinking of the AI as an ally rather than a future enemy is the key to jump on the train of the marketing of tomorrow.\n\n\n\nHOW MARKETERS CAN BE ON 🏇 WITH AI\n\nThe future of advertising and marketing is bright and exciting. Already today machines are able to recognize our emotions with an accuracy of 86–99%. Imagine how we can use this methods: the street ads are changing according to the mood of who is near them, the cars detect our emotions and make suggestions on where we can go and personal assistants develop overtime their personality according to ours.\n\nIt is all possible and it is all happening already today. Many marketers embrace these changes and come up with (for now) revolutionary ideas on how to implement the machine learning and artificial intelligence tools in their communication plan.\n\n\nWhat can you do today, instead?\n\n\nPerhaps, you can learn more about the chatbots and think of how you can use this tool in your communications, for instance, for customer support.\n\nOr you can start using one of the creative AI tools to produce your future ad copy.\n\n\n\nThe marketing of the future is about engaging with technology and employing it to deliver more precise, compelling messages. And the future of marketing depends on our curiosity to explore these new opportunities.",
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      "body": "The world of marketing is growing and developing every day, every hour. It is already not enough to know the essentials of advertisement, navigate freely through the ocean of social networks and be able to detect what is to be fixed on a website in order to bring more traffic.\n\n\nhttps://cdn-images-1.medium.com/max/1200/1*ntQRZXNoESEnjsNR6TgpSA.jpeg\n\n\nToday's marketers and growth hackers need to learn new technology and how it can affect our lives. The upcoming changes in the robotics industry will give a lot of space to creativity and innovation also in the field of marketing. \nAccording to Contagious Communications, \"soon your smartphone could know more about your emotional state than your closest friends and family\". How will this be possible? Through artificial intelligence and machine learning.\n\n\n💡 ARTIFICIAL INTELLIGENCE, or AI, is any kind of \"intelligence\" performed by computers.\n\n💻 MACHINE LEARNING, or ML, is the application of AI that allows the computers to find patterns in the information and learn from them. These tools have been used for years and decades to improve our day-to-day lives and facilitate our work. Remember the smart houses, voice command on the Android phones with \"Okay, Google\" or the music playlists that Spotify picks according to your tastes? These are all the examples of the artificial intelligence, that we see daily in our lives.\n\nMarketers can already benefit from the use of AI in their campaigns: Facebook or Google advertising algorithm are based on these principles when they monitor the audience and select the ones that meet the target criteria. The same idea lies behind the remarketing tactics. Some copywriters even use their smartphones for the blog drafts because the feature of autofill and autocorrect will save their time on typing, as well as correct the eventual grammar mistakes.\n\nBut how will marketing develop hand in hand with the AI? What will we do in, actually, a very near future to attract users and convert leads?\n\nBefore answering these questions, let's first clarify one very important point here: How will AI affect your job?\n\n\n🤖 EXPECTATIONS: THE HOT TOPIC OF HUMAN REPLACEMENT BY MACHINES\n\nIt looks like the predictions from a couple of years ago about the impossibility of the computers to learn \"creativity\" are no longer valid. More and more often we hear about the new products and software that write poems, draw paintings or create music. More and more often we learn that humans cannot tell the difference between what was produced by machines and what - by their peers. Some examples would be the software Logojoy, an AI-powered logo generator, Lyrebird, an AI-powered speechwriter, together with the new very promising (and alerting) invention called Persado, an AI system that generates marketing copy.\n\nSounds scary? Indeed, computers are capable of creativity and in some cases they even outperform humans. But the main point to take away here is that, as Alan Jenkins states, you won't lose your job to a computer, you'll lose your job to a human that's better at using a computer than you. This means that we as marketers need to prepare for the next trends in our profession and face this future with a complete understanding of how to use this huge power.\n\n\n💪 REALITY: THE WAYS IN WHICH AI AND ML WILL IMPROVE YOUR WORKFLOW\n\nTo start with the essentials, the first step marketers take to determine their audience and understand how to deliver their message was by creating the typical \"buyer personas\". These were people of a certain age, certain sex and status, all put in the same category. But this vision is rather obsolete now: a white man in his forties may love sports and another white man in his forties may like beer. They would be completely different from one another if not their demographic profile. And targeting them for it would mean losing one or another.\n\nThis is where Artificial Intelligence and Machine Learning could step up. These systems don't need to create personas; they find real customers in the world wide web by monitoring their actual online behaviors. Having collected the data, computers will build the unique schemes of approach for these new AI-personas and deliver the message. WIth the response (or absence of it), AI can determine what message works and what doesn't.\nWith AI the results of the marketing campaigns are guaranteed: by means of the machine learning it will implement only the winning tactics and techniques and eliminate the unnecessary moves, which humans tend to perform with the usual guesswork when planning campaigns.\n\nFor example, when Harley-Davidson decided to use AI in their marketing research, they discovered that ads with the word \"call\" performed 447% better than ads containing the word \"Buy\". After changing this one word in their communication, their ROI skyrocketed.\n\nAnother great benefit the AI tools can bring to the marketers can be the processing of millions of interactions a minute. It means it can elaborate various creative campaigns with hundreds of thousands of keywords to predict optimal outcomes in a very short time. This procedure would take ages to a human, otherwise.\nHSo, how can marketers benefit from AI, concretely? The most relevant features of the Artificial Intelligence for business are:\n\n\n\n⚪ Data collection - AI collects tons of different key characteristics of customers that define their touch points (like the upcoming Adobe Analytics that will understand how much a certain consumer is worth based on their behavior);\n\n⚪Work volume and automation - AI performs the routine and automatic steps faster and more efficiently (for example, a virtual assistant Angie sends about 30,000 emails a month and interprets the responses to determine who is a hot lead);\nConversational Interfaces - AI can \"humanize\" the brand and facilitate the communication (keep in mind chatbots and intelligent personal assistants like Alexa);\n\n⚪ Personalization - AI can make a collection of digital material based on the user's preferences (like Spotify picks Your Daily Mix or Netflix selects the shows you may like);\n\n⚪ Advanced Analytics - AI will able to detect patterns from data and monitor what works and what does not.\n\n\nArtificial Intelligence paired with Machine Learning can bring great results to the workflow optimization and marketing planning. The strategic thinking of the AI as an ally rather than a future enemy is the key to jump on the train of the marketing of tomorrow.\n\n\n\nHOW MARKETERS CAN BE ON 🏇 WITH AI\n\nThe future of advertising and marketing is bright and exciting. Already today machines are able to recognize our emotions with an accuracy of 86–99%. Imagine how we can use this methods: the street ads are changing according to the mood of who is near them, the cars detect our emotions and make suggestions on where we can go and personal assistants develop overtime their personality according to ours.\n\nIt is all possible and it is all happening already today. Many marketers embrace these changes and come up with (for now) revolutionary ideas on how to implement the machine learning and artificial intelligence tools in their communication plan.\n\n\nWhat can you do today, instead?\n\n\nPerhaps, you can learn more about the chatbots and think of how you can use this tool in your communications, for instance, for customer support.\n\nOr you can start using one of the creative AI tools to produce your future ad copy.\n\n\n\nThe marketing of the future is about engaging with technology and employing it to deliver more precise, compelling messages. And the future of marketing depends on our curiosity to explore these new opportunities.",
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      "author": "yungchief",
      "body": "The SteemJet commuinty Welcome you to Steemit\nSteemJet is a community filled with the best minds and brains whose sole goail is for the\"Global Adoption of Steem\"\nWHatever Skill or Talent you got, this is a community that helps build people on the Steem Blockchain\n\nFollow: @steemjet\nSponsor: @dimimp\n\nJoin us on discord: https://discord.gg/cKdP5Dy",
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      "author": "steemitboard",
      "body": "Congratulations @anadht! You have completed some achievement on Steemit and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/votes.png)](http://steemitboard.com/@anadht) Award for the number of upvotes\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/comments.png)](http://steemitboard.com/@anadht) Award for the number of comments\n\n<sub>_Click on the badge to view your Board of Honor._</sub>\n<sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub>\n\n\n\n**Do not miss the [last post](https://steemit.com/steemitboard/@steemitboard/steemitboard-world-cup-contest-france-vs-australia) from @steemitboard!**\n\n---\n**Participate in the [SteemitBoard World Cup Contest](https://steemit.com/steemitboard/@steemitboard/steemitboard-world-cup-contest-collect-badges-and-win-free-sbd)!**\nCollect World Cup badges and win free SBD\nSupport the Gold Sponsors of the contest: [@good-karma](https://v2.steemconnect.com/sign/account-witness-vote?witness=good-karma&approve=1) and [@lukestokes](https://v2.steemconnect.com/sign/account-witness-vote?witness=lukestokes.mhth&approve=1)\n\n---\n\n> Do you like [SteemitBoard's project](https://steemit.com/@steemitboard)? Then **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "body": "Hello! Welcome, I followed you and will support your blog and your articles, but I want you too to follow me. Let's develop the power of Steemit together!",
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      "author": "anadht",
      "body": "Ping ping :D",
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      "author": "anadht",
      "body": "heya, nice to see you too!",
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      "author": "anadht",
      "body": "very cool indeed!",
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      "body": "thank you, very kind!",
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      "body": "thanks!",
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      "body": "thank you :)",
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      "body": "thanks a lot, Katerina!",
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      "body": "thanks :) you are close!, 2 of your guesses are true!",
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      "author": "anadht",
      "body": "Thanks a lot!",
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      "author": "steemitboard",
      "body": "Congratulations @anadht! You have completed some achievement on Steemit and have been rewarded with new badge(s) :\n\n[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/voted.png)](http://steemitboard.com/@anadht) Award for the number of upvotes received\n\n<sub>_Click on the badge to view your Board of Honor._</sub>\n<sub>_If you no longer want to receive notifications, reply to this comment with the word_ `STOP`</sub>\n\n\nTo support your work, I also upvoted your post!\n\n\n**Do not miss the [last post](https://steemit.com/steemitboard/@steemitboard/steemitboard-world-cup-contest-portugal-vs-spain) from @steemitboard!**\n\n---\n**Participate in the [SteemitBoard World Cup Contest](https://steemit.com/steemitboard/@steemitboard/steemitboard-world-cup-contest-collect-badges-and-win-free-sbd)!**\nCollect World Cup badges and win free SBD\nSupport the Gold Sponsors of the contest: [@good-karma](https://v2.steemconnect.com/sign/account-witness-vote?witness=good-karma&approve=1) and [@lukestokes](https://v2.steemconnect.com/sign/account-witness-vote?witness=lukestokes.mhth&approve=1)\n\n---\n\n> Do you like [SteemitBoard's project](https://steemit.com/@steemitboard)? Then **[Vote for its witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1)** and **get one more award**!",
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      "author": "ewasteguy1",
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      "author": "snowshoe",
      "body": "Followed you. I was impressed with the novel approach to the post. Nice to meet you, and I look forward to reading your posts!",
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      "author": "katerinaramm",
      "body": "Hi Ana, welcome!\nIt is an original introduce, well done :)\nI am Katerina, into digital marketing too - so maybe we could exchange an opinion or two.\nI invite you to read my [beginners guide](https://steemit.com/steemit/@katerinaramm/steemit-guide-for-beginners) and my [ultimate markdown guide](https://steemit.com/steemit/@katerinaramm/the-ultimate-steemit-markdown-guide)   that could be helpful for you!\nI cannot guess the truth - lie thing, maybe you can do it again in the future when we get to know you a bit more\nI believe there used to be a challenge tentruthsonelie or something like that in the past :)\nHave fun, enjoy the ride and let me know if you have any questions!\n@katerinaramm",
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      "body": "Welcome Ana ;)\nInteresting idea of an introduction - let me guess:\n1,2,4,6 are true? \nGreets, @theaustrianguy",
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      "body": "Hello anadht! Welcome to Steemit! Hope you'll like the community here. As a start, here are 5 tips that we believe will be helpful to you:\n1. **Keep your passwords safe:** Unlike conventional sites, Steemit has 4 types of passwords. Each offers varying degrees of access to your account, so know where and when to use each of them. Also, make sure to keep them all safe and secure.\n2. **Get Steem rewards:** When writing a post, you'll have the option to choose how to receive your reward: \"Default 50%/50%\" or \"Power Up 100%\". As of this moment, choosing Default 50%/50% is the better option. But this can change over time. Check our post to know more.\n3. **Upvote wisely:** When upvoting, wait at least 30 minutes after the post is published to maximize your curation reward. Also, make sure not to upvote too much too fast so as not to drain your voting power.\n4. **Know your Steem, Steem Dollars and Steem Power:** Steem and Steem Dollars are the 2 main currencies here. Convert and power up more Steem into Steem Power so you can have higher values on your upvotes.\n5. **Have Fun and Enjoy!**\n\n_For a detailed writeup, check our post [Getting Started: 5 Essential Tips for New Users](https://steemit.com/@steemsociety/getting-started-5-essential-tips-for-new-users)._\n\nGood luck on your Steem journey! Follow us if you like to receive more helpful tips and maximize your Steemit experience.\n",
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      "body": "Welcome to steemit @anadht. Join @minnowsupport project for more help. Checkout @helpie and @qurator projects.\nSend SBD/STEEM to @treeplanter to plant trees and get an get an upvote in exchange of your donation (Min 0.01 SDB) \nUpvote this comment to keep helping more new steemians \nSend SBD/STEEM to @tuanis in exchange of an upvote and support this project, follow for random votes.",
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      "body": "![](https://steemitimages.com/DQmbGXMwALuD4zZvtnzKLY2SRpjQJZzCYsFn1VLa1iPg4uH/image.png)<br> Welcome to Steemit @anadht!<br><br>  I wish you much success and hope you find Steemit to be as rewarding and informative as I have.<br><br> Here are some links you might find useful.<br> [Your stats on SteemNow](https://steemnow.com/@anadht)<br> [Your stats on SteemWorld](https://steemworld.org/@anadht)<br> [Your stats on SteemD](https://steemd.com/@anadht)<br> [How does Steemit actually work?](https://steemit.com/steemit/@bycoleman/where-does-all-the-money-come-from-on-steemit-fully-answered-will-it-continue-yes)<br><br> Oh yea, I have upvoted you and followed you. Many blessings!<br><br> ",
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