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      "body": "5 Reasons You Should Use Facebook Remarketing  \n\n\nContents : \n\nTargeting............ 1\n\nBrand Engagement............ 2\n\nThe Power of the Customer List.............. 3\n\nFamiliarity............. 4\n\nReceptivity............. 5\n\n\nFacebook retargeting (AKA Facebook remarketing) is a form\nof marketing that involves using Facebook ads to re-target\npeople who are already somewhat engaged with your\nbrand. You do this by placing cookies on their computers\nand that way tracking the things that they're interested in.\nFor example, if someone spends a little bit of time on the\ncheckout page of your website, with a specific product (or\ncategory of product) in their shopping cart, you can then\nsubsequently show them that same product or a similar one.\nThis significantly increase their likelihood of buying. But\neven if they don't buy, it can still have numerous benefits for\nyour strategy in the long term.\nOver the rest of this short report, we'll be taking a look at the\nreasons for this – the reasons that Facebook remarketing is\nso extremely beneficial for anyone who is looking to sell a\nproduct or grow their business online.\nAnd by understanding this, you'll not only be fired up and\nraring to start Facebook remarketing, but you'll also have a\nbetter understanding of how to use this incredible tool and\nturn it to your advantage.\n\n\n1 Targeting : \n\nTargeting in advertising is one of the most important\nconcepts to understand. It basically means showing your\nads to the right people, rather than just as many people as\npossible. That means defining your 'buyer persona' who is\nmost likely to buy from you, and then showing them the ads.\nTo give an example, imagine that you have a wedding dress\nshop that is located in Santa Monica, USA. Chances are,\nthat you want to show your products to women who are\ncurrently engaged, living in that area (seeing as you really\nneed to try on a wedding dress before you buy one).\nThe dresses are quite expensive, so you probably want to\naim at people with big disposable incomes. And they are all\nplus sizes. Plus they are Disney-themed.\nSo, if your ad is showing to skinny, broke, married men, who\nhate Disney, living in France... then you're not going to get\nmany purchases. And the money you spent on those ads is\nwasted.\nThat's where targeting comes in: trying to market only to the\nright people. Problem is, that even an engaged, wealthy,\nwoman, in Santa Monica, may not ensure you get a purchase. Some women might have their dresses made for\nthem, inherit them from their Mothers, or perhaps not want a\ntraditional wedding dress at all. That's still wasted money.\nOr they may simply not have shared their relationship status\nwith Facebook.\nSo instead, the best way to ensure you show your dresses\nto the right people, is to show them to people who are\nlooking at wedding dresses. Better yet, show them to people\nlooking at your wedding dresses!\n\n\n2 Brand Engagement : \n\nOne of the most important things when it comes to making a\nsuccessful business online, is to create lots of brand\nengagement.\nThat means you want your audience regularly visiting your\nsite, regularly buying things, regularly commenting and\ntalking about you.\nYou want them to be constantly excited for your brand. The\nworst thing they could possibly do is to forget all about you,\nat which point they might not even notice your advertising.\nBut how do you ensure brand engagement stays high? This\nis where remarketing comes in: you can keep showing your\nads to the same people. This way, even if they don't buy\nfrom you, they will be 'followed' by your brand. They will\nwatch your video on YouTube, read your blog post, then go\non Facebook only to see an ad for one of your products.\nIf they don't click the ad, then that display hasn't cost youanything.\nBut the fact is that you're still in their mind, and\nthey're still more likely to buy from you the next time as a\nresult.\nBig businesses recognize the absolute crucial importance of\nthis, which is why they are constantly showing their ads on\nTV – even though the conversion rate for something like\ntoilet roll is miniscule!\n\n\n3 The Power of the Customer List : \n\nThere's more than one type of Facebook remarketing. The\nother type that often gets overlooked is something called the\ncustomer list. This is a list of already established contacts\nthat you have built somewhere other than on Facebook –\nperhaps by generating a mailing list for instance, or maybe\nthrough a registration form.\nSo, there are no cookies involved this time, but the basic\nconcept is the same: you're still reaching out to people once\nagain who have already made some kind of contact with\nyour brand and shown an interest.\nAnd by doing this, you are still able to hopefully push them\ninto clicking buy when previously they might have just been\n'window shopping'.\nThe customer list is extremely powerful though, because\nchances are that you have already been in discussion with\nthem through the mailing list.\nChances are that engagement was high if they were willing\nto sign up in the first place! The issue is that a lot of people\nsimply forget to check their mail, and that this is a far less\nmulti-media platform.\nSo if someone signs up to your mailing list to get their free\nebook (or what-have-you), then forgets all about you,\nFacebook gives you a way to wake them back up to your\nbrand and remind them you exist – with a product very\nsimilar to the thing they had already shown an interest in!\nThis gives you FAR greater value for your mailing list, by\nallowing you to reach them in a way that lets you use video,\nsocial commenting, big bold images... This can all make a\nhuge difference to the kind of interactions you see with that\naudience and is actually one of the biggest 'secret weapons'\nin the arsenal of any marketer.\n\n\n4 Familiarity : \n\nFamiliarity is another extremely beneficial reason to use\nremarketing that often goes overlooked.\nSimply: using Facebook remarketing allows you to show ads\nfor things people already have some familiarity with, and\nthereby to increase that familiarity further.\nAnd this is the other reason companies are willing to spend\nso much on those TV and magazine ads that don't convert.\nThink of it this way: if a stranger comes up to you and tries\nto sell you a computer you've never heard of for $1K, you\nwill likely say no thanks and keep walking.\nQUICKLY.\nBut if a friend or a boss comes up to you and offers you an\nApple Mac computer for the same amount – you MAY\nconsider it if you're in the market for that kind of thing.\nSimply: we put much more trust and confidence in things\nthat we have some familiarity with. And it's not just the fact\nthat we know the reputation of iPads. It is literally the\nfamiliarity alone that makes such a big difference.\nDid you know that one of the biggest hurdles Marvel had\nwhen marketing the film Ant Man, was the fact that people\nthought the name was silly?\nBut they found that the more they repeated the name, the\nless silly it sounded. After all, how is it really any sillier than\n'Bat Man' or 'Spider-Man'?\nThe same thing happens with your product. If someone\nsees it once on Facebook, they might think it's nothing but a\nknock-off, or cheap piece of junk.\nBut the more they see it, the more it starts to establish itself\nin their minds – eventually, they will consider it to be\n'legitimate' and be far more likely to buy it!\n\n\n5 Receptivity : \n\nReceptivity is basically how well the person is going to\nreceive your marketing message at any given time. It's not\njust about the content of the message, or even the delivery:\nof equal importance is how well timed that message is.\nSo, if you send someone an advert when they're out\npartying with friends, chances are that they will simply\nignore it and move on.\nBut if you send them that same advert when they're at home\nin the evening feeling a little tired (which reduces our\nimpulse control) then they are much more likely to buy.\nThis is how remarketing can help you to clinch a deal. They\nhave already been looking at your product, so you know\nthey're interested. They might even have added it to their\ncart!\nBut if they then left the\ne, it might be because they were\nfeeling a little frugal at that time – or literally because they\ngot distracted, or didn't want to get their wallet out in public.\nSo, if you remarket – show them the same product again at\na time when they are feeling more receptive – then you\nmight find that the planets align and you make the sale.\nAnd if you can offer them a special deal or offer – one that is\nonly available through this remarketing campaign – then you\nmight sweeten that deal even more.\nIf they were already on the fence and now they have the\noption to get it for less only if they act quickly. Well, it's hard\nto resist!\n\n\nEnd.",
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      "body": "Hello welcome to Steemit world! \n I'm @steem.history, who is steem witness. \n This is a recommended post for you.[Newcomers Guide](https://steemitdev.com/guide/@steemitblog/steemit-a-guide-for-newcomers) and [The Complete Steemit Etiquette Guide (Revision 2.0)](https://steemit.com/steem/@steem.history/the-complete-steemit-etiquette-guide-revision-20-homage-1598425779) and, recommended community [Newcomers Community](https://steemit.com/trending/hive-172186) \n I wish you luck to your steemit activities.<center> \n \n \n https://cdn.steemitimages.com/DQmXHwdcNs5VPcBft1iSosPdHLpBNBfjuG84g3ffWhMw5JQ/image.png \n <sub>(The bots avatar has been created using https://robohash.org/)</sub> \n @steem.history \n \n ### My witness activity \n - [My aspiration for STEEM witness](https://steemit.com/hive-185836/@steem.history/my-aspiration-for-steem-witness-1601280729) \n - Provides information on Steem.  \n [Reference](https://steemit.com/trending/hive-130095) \n - Supporting the Steem project. \n [SPUD4STEEM project](https://steemit.com/trending/spud4steem) \n - Supporting the community. \n [Newcomers Community](https://steemit.com/trending/hive-172186),[Steem Sri Lanka](https://steemit.com/trending/hive-133716) ,[WORLD OF XPILAR](https://steemit.com/trending/hive-185836), [GLOBAL STEEM](https://steemit.com/trending/hive-145160), [Scouts](https://steemit.com/trending/hive-181136), [Latino Community](https://steemit.com/trending/hive-188619) \n \n ### My featured posts \n - [The Complete Steemit Etiquette Guide (Revision 2.0) -Homage](https://steemit.com/steem/@steem.history/the-complete-steemit-etiquette-guide-revision-20-homage-1598425779) \n \n [![image.png](https://cdn.steemitimages.com/DQmd7of2TpLGqvckkrReWahnkxMWH6eMg5upXesfsujDCnW/image.png)](https://steemlogin.com/sign/account-witness-vote?witness=steem.history&amp;approve=1) \n <sub>please click it!</sub> \n \n ![image.png](https://cdn.steemitimages.com/DQmWDnFh7Kcgj2gdPc5RgG9Cezc4Bapq8sQQJvrkxR8rx5z/image.png) \n <sub>(Go to https://steemit.com/~witnesses and type fbslo at the bottom of the page)</sub> \n \n </center>",
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      "body": "Contents : \n\nIntroduction............ 2\n\nWhat is Social Media?............. 3\n\nDifferent Types of Social Media.............. 5\n\nHow Can Social Media Benefit Your Business............. 7\n\nConclusion............. 9\n\n\n\n\n~ 1 -\n\n\nIntroduction : \n\nDo you own or operate your own website or online business? With the rising popularity of the\ninternet, there is a good chance that you do. Whichever type of website you have, did you know\nthat you could help to promote it with social media?\nI'm sure many of you have heard of different social media sites like Facebook, YouTube,\nTwitter, MySpace, LinkedIn, Blogger, WordPress, and others. With a fairly large number of such\nsocial media websites having over a millions users, there is a good chance that by joining these\nsites, you not only make new friends but also find internet users that would be interested in\nvisiting your website. Therefore, by joining these social media sites and then providing a link to\nyour website in these sites, you should receive a number of new visitors to your website.\nIf you have totally no experience with social media or if you are still wondering how and why you\nshould use social media to promote your website, then you may want to continue reading to find\nout more about the power of social media and how you can benefit from it.\n~ 2 -\n\nWhat is Social Media?\n\nWith the onset of many online business opportunities, which offer a chance for people to enjoy\nearning a living from the comforts of their own homes, more and more have become curious\nabout what social media really is about, and how it can help their online business careers. First\nand foremost, social media can mean two things. For one, it can be a tool that is used for\npeople to communicate and share certain things with their friends and love ones; and, it can be\nused as an internet marketing strategy that takes advantage of the influence of social\nnetworking sites like Facebook, YouTube, Twitter, MySpace, and many more.\nWhen you get started with an online business, which is operated through your own web page,\none of the things that you will need to attain in order to succeed is to drive a huge volume of\ntraffic to it on a regular basis. Internet traffic simply means the number of people visiting your\nweb portal; and, one of the best ways to do that is through the use of social media marketing.\nOne example of taking advantage of a social networking site to promote your website is by\nplacing a link to it, directly on your Facebook account to be seen by others. Thus, if you have\nalready done that, then you have already taken advantage of social media marketing.\nOne of the reasons why successful online marketers make use of social media to promote their\nonline businesses is the fact that such websites are highly visited by millions of people on a\nregular basis. With Facebook alone, it actually has over 500 million registered users in a global\nscale. Thus, there is no question that a certain percentage of it belongs to your target market.\nGoing back to that example, you are actually just taking advantage of one site; therefore, if you\n\n~ 3 ~\n\nadd the numbers of other powerful social media sites mentioned on top, then you may be able\nto have thousands of people visiting your site on a daily basis.\nSocial media is indeed one of the most powerful online marketing strategies that you can make\nuse of, in order to gain more traffic to your site. However, you need to keep in mind that results\nfrom it may take time to get realized. This is because you will still have to build your reputation\nso that more and more people would follow your website. Always remember though that\nthousands of webmasters are able to gain success from it, and since they can, you should be\nable to derive the benefits from it as well.\nTo get started, it is best to know the types of social media marketing first. Aside from that, do\nnot forget that most of these websites were not initially created for business purposes, but as a\nway to bridge gaps between people who are located far from each other. Thus, you need to\nbuild relationships first, as well as entertain questions from interested individuals from time to\ntime.\n\n~ 4 ~\n\nDifferent Types of Social Media \n\nIf you are about to jumpstart your online business career with the creation of your own website,\nyou should know that there are many online marketing strategies that you need to make use of,\nin order to gain success in it. One of which is social media marketing, and one of the things that\nyou need to do to take advantage of it is to know its different types.\nIn general, there are two different types of social media namely off-site and on-site. By knowing\nthe different types of social media marketing, you will be able to know the proper steps that you\nneed to take in taking advantage of this online marketing technique. Aside from that, you will\nalso understand better, why such steps are taken for the benefit of your own website.\nOff-site social media marketing simply means the use of other websites, particularly social\nnetworking sites, in order to drive more traffic to your own website. Such websites would be the\nlikes of YouTube, Facebook, LinkedIn, MySpace, among others. Since these websites are being\nused by thousands, if not millions of users worldwide, they are great to take advantage of to\ndrive more traffic to your site. Driving traffic to your site is actually one of the most important\nthings that you need to achieve, in order to gain more profits from the products or services that\nyou offer through it. With more people visiting your site, you will have more opportunities of\nexposing your products, and increase the chances of gaining profits from it.\nKeep in mind that there are certain steps that you need to take in order to take full advantage of\nsuch websites. Aside from setting up an account properly in each of the websites you will make\nuse of, you also need to come up with ways in order to have more people follow your posts, and\n\n- 5 ~\n\nthe links that you would be placing on your account, which lead to the main site that you are\nconducting your online business on.\nThe second type of social media marketing as mentioned on top is On-site. Although you can\nalready possibly gain more volume of traffic through your off-site social media marketing efforts,\nyou need to make use of on-site solutions, in order to make sure that people stay long enough\nin your own website to check out what you have to offer to them. This would mean that you\nhave to improve the kind of content that you have for your site, make use of certain techniques\nto gain your own brand identity, drive organic traffic from search engine, and such.\nIn a nutshell, these two types of social media marketing work hand in hand in gaining you more\nprofits in your business. Thus, it is best that you make use of them both, so that you will be able\nto attain the success that you have been longing for.\n\n- 6~\n\nHow Can Social Media Benefit Your Business : \n\nSocial media marketing is one of the top most online marketing strategies that internet\nmarketers, and even local companies make use of today. This is because social media websites\nare being participated by millions of people globally today. In other words, whatever kind of\nniche you are involved with, you can be assured that a percentage of your target market is\ninvolved in these social networking sites. Thus, most likely, a lot of people whom you can\nconsider to be your potential customers, are frequenting these social networking sites on a\nregular basis, and if you are able to get in contact with most of them, then you will have the\nchance of boosting your profits to a very high level.\nIf\nyou are able to play your cards right, one of the benefits that your online business can derive\nfrom social media is exposure. In other words, if you are operating your online business through\nyour own website, you can take advantage of social media marketing in order to gain huge\nvolumes of traffic towards it. The more volume of targeted website traffic you can derive from\nwebsites like YouTube, Facebook, MySpace, and such, the more potential you have in\nincreasing the number of sales for the products that you have on your web page.\nYou need to keep in mind though that most people who register to these social networking sites\nare those who want to get in touch and catch up with their friends and family. Aside from that,\nsome also register with the hope of meeting that special someone who has been elusive all\nthese years. Thus, before you introduce your business to them, you will need to build\nrelationships first, in order to gain their trust. Aside from that, you should also build your\nreputation by getting involved with certain discussions and share important views about it, or by\nsharing certain contents found on your site, which may be helpful to people who belong to your\n\n- 7 ~\n\ntarget market. By doing that, people you constantly get in contact with through these social\nmedia platforms will soon anticipate more from you; and that is the proper time that you\nintroduce\nyour\nbusiness to them.\nAside from driving more traffic to your site, once you have establish your online business to your\npeers on these social networking sites, another benefit you can derive from it is to acquire\nhonest feedback about the products or services that you are currently offering. This way, you\nwill be able to device certain strategies or modifications, in order to improve your business.\nSince the feedbacks you are receiving are provided by people who belong to your target market,\nyou will be able to determine the proper steps to gain more success in your business.\nThese are just some of the benefits your business can derive from social media. Keep in mind\nthat by getting involved with these social networking sites, it will also help you identify the needs\nof people within your target market. Thus, it will also help you not just in modifying your current\nproduct, but also possibly develop another product, which people will really appreciate and\nsupport.\n\n~ 8 ~\n\nConclusion  : \n\nIn conclusion, you should now have a clearer picture of what social media is, what it can do, and\nhow it can benefit you. As mentioned above, there are a number of different ways that you can\nuse social media to promote your website. By remembering the above mentioned points and\ntips, you can definitely benefit from using social media to promote your website.\nTherefore, start searching for social media sites you can use to promote your website or online\nbusiness today and start using them. Soon, you will be able to see an increase in the number of\nvisitors to your website and derive benefits such as more sales and money from this added\ntraffic!\n\n- 9 ~\n\nEnd.",
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