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| comment | | "parent_author":"",<br>"parent_permlink":"ico",<br>"author":"tv-two",<br>"permlink":"what-do-people-really-think-of-tv",<br>"title":"What Do People Really Think Of TV?",<br>"body":"(Original post on Medium: https:\/\/medium.com\/tvtwocom\/what-do-people-really-think-of-tv-ce8cf857673c)\n\nWe recently chanced upon a very interesting video: a piece of research undertaken by Ericsson to better understand the TV viewing habits of people from very different backgrounds. As TV-TWO aims to disrupt the global TV industry,<br> we found this very helpful in understanding current attitudes.\n\nThe video is a \u2018guy on the street\u2019 set up,<br> a series of short interviews with passersby in five very different cities \u2013 Hong Kong,<br> Cape Town,<br> Buenos Aires,<br> London,<br> and Los Angeles \u2013 who answer a series of questions about their relationship with TV and their viewing habits. Interestingly,<br> a lot of the answers aligned with our own market research.\n\nLet\u2019s take a look at some of the questions asked and a few of the responses.\n\n**What does TV mean to you?**\n\u2018Escapism\u2019 was a popular answer,<br> but so was \u2018keeping up with the news\u2019. One South African guy made the interesting observation that \u2018TV was no longer television\u2019. By that we *think* he\u2019s referring to the fact that there\u2019s no single dominant content outlet \u2013 in his opinion (not ours!).\n\n![ (https:\/\/steemitimages.com\/DQmQ8rSsARYyiWDAQJ7gYJpj28ioncLFMQRLcDvSiDQzqfY\/image.png)\n\n\n**Do you use your mobile devices for video?**\nUnsurprisingly,<br> the answer was mostly \u2018yes\u2019 (!). iPhones and iPads were popular devices; though the viewing contexts mentioned were different \u2013 people use mobile devices both at home and when travelling \u2013 with one enthusiastic Londoner saying that sitting down with a smartphone to watch TV was \u2018The greatest thing!\u2019\n\n![ (https:\/\/steemitimages.com\/DQmVRkP6xRqfpMG3cStp4cvTPLMBEuUMYA98K5Ec3nq2iKr\/image.png)\n\n**How do you watch TV?**\nAn odd open question,<br> which seemed to get a variety of responses: from \u2018late at night\u2019 to \u2018I hardly ever watch TV\u2019 to \u2018with my family,<br> so we can be together\u2019. We\u2019re inclined to agree with the lady in the screenshot below though.\n\n![ (https:\/\/steemitimages.com\/DQmXr1SyKy5pjcWZAP3SzS4AoM2AH5r9M7nL6Bd86PTnjqc\/image.png)\n\n**Do you binge watch?**\nA resounding \u2018Yes!\u2019 was a popular answer to this question; though there was no clear age or demographic distinction between those who did and those who didn\u2019t. \n\n![ (https:\/\/steemitimages.com\/DQmTQdigkkWhbP4uDYSLBpD8c4Ga6uctsBRdjcUyZYzaFeM\/image.png)\n\n**What are the most important components of a TV service?**\nYup,<br> we thought this was a loaded question too. But it seemed to offer the most diverse range of answers among the people asked. For example,<br> one older guy prioritised picture quality,<br> while a younger man said speed was most important. \n\nHowever,<br> we wholeheartedly agreed with the young woman in the screenshot below whose answer rang completely true to TV-TWO\u2019s mission. She\u2019d ultimately want TV to be free,<br> personalised,<br> and to be able to \u2018watch the content that I want,<br> when I want.\u2019\n\n![ (https:\/\/steemitimages.com\/DQmTpCiFwcuRHWU9fxHF7pyfG4zEpALfD48ThuKtEuFb3ZJ\/image.png)\n\nAs discussed in our previous article,<br> here at TV-TWO we\u2019re backing television all the way. Despite the fact there are so many content delivery services and devices out there,<br> broadcast TV still has an important role to play in our lives. We should celebrate and build on the technology available rather than assume it\u2019s soon going to be obsolete,<br> and use it to benefit everyone. We truly believe the blockchain can make this possible.\n\nOf course,<br> the blockchain doesn\u2019t get mentioned in Ericsson\u2019s video; but the sentiments expressed clearly illustrate the crossroads TV finds itself at. Television is at a decisive point,<br> and we at TV-TWO are eager to take a chance on it and change the TV industry for the better. \n\nWhy not watch the video in full and let us know your thoughts on the issues raised? Leave us a note in the comments below!\n\nKeen to find out more about we\u2019re doing at TV-TWO? Take a look at our whitepaper.\n\nMark your calendars\u2026 the TV-TWO ICO starts on Saturday February 24,<br> 2018,<br> at 1pm GMT. For more info,<br> check out our FAQ section,<br> subscribe to our newsletter,<br> and don\u2019t forget to follow the latest news on Telegram,<br> Twitter (@tvtwocom),<br> Facebook,<br> or Medium. We\u2019re also active on BitcoinTalk and Reddit.",<br>"json_metadata":" \"tags\":[\"ico\",<br>\"cryptocurrency\",<br>\"blockchain\",<br>\"ethereum\",<br>\"bitcoin\" ,<br>\"users\":[\"tvtwocom\" ,<br>\"image\":[\"https:\/\/steemitimages.com\/DQmQ8rSsARYyiWDAQJ7gYJpj28ioncLFMQRLcDvSiDQzqfY\/image.png\",<br>\"https:\/\/steemitimages.com\/DQmVRkP6xRqfpMG3cStp4cvTPLMBEuUMYA98K5Ec3nq2iKr\/image.png\",<br>\"https:\/\/steemitimages.com\/DQmXr1SyKy5pjcWZAP3SzS4AoM2AH5r9M7nL6Bd86PTnjqc\/image.png\",<br>\"https:\/\/steemitimages.com\/DQmTQdigkkWhbP4uDYSLBpD8c4Ga6uctsBRdjcUyZYzaFeM\/image.png\",<br>\"https:\/\/steemitimages.com\/DQmTpCiFwcuRHWU9fxHF7pyfG4zEpALfD48ThuKtEuFb3ZJ\/image.png\" ,<br>\"links\":[\"https:\/\/medium.com\/tvtwocom\/what-do-people-really-think-of-tv-ce8cf857673c\" ,<br>\"app\":\"steemit\/0.1\",<br>\"format\":\"markdown\" " |
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