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      "body": "![7.png](https://cdn.steemitimages.com/DQmRQo2HaPwa3F2hAFgkNgjPg5NJfpy96E3UkwywrJLSA4w/7.png)\n# How to achieve growth? \n\nWhen thinking about how things can create massive adoption and engagement as quickly as possible, you need to optimize your project for growth. That’s where **Growth Marketing** and **Growth Hacking** come into play. If you solely think about monetizing and achieving a fast, most efficient Return on Investment (ROI), then you will probably not be sustainable. Have the discipline to not optimize for these things at first and instead think about building core product value.\n\nProduct value is something that anyone within your target audience can intrinsically wrap their heads around. 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      "title": "The power of WHY",
      "body": "![power of why.png](https://cdn.steemitimages.com/DQmcHbnsgcBDQAYY6NpJW8PqXUsYFQm7ELW9ZwC7YuMSgYh/power%20of%20why.png)\n\n# The power of **WHY**\n\n**Over the past years we have seen a pattern in great leaders and what makes amazing companies flourish. How do they move from being an innovator with a few early adopters behind them towards growing a community and gaining mass adoption?**\n\nWe adapted the fascinating concepts of Simon Sinek’s TED talk on “Start with why - how great leaders inspire action” and added some of our own learnings to provide you with a great guide on how to communicate your brand with a focus on inspiring others and growing a community. \n\nThe power of why: make everyone understand **why** your idea/project/product exists. The power of why is not about making profits. Profit is a result. Whatever your organization does is a way to prove what they believe. So why does your organization exist? Why should anyone care?\n\nSimilar to the sense of **purpose** that we search for during our lifetime, an organization should know their purpose and start the communication there. If you communicate the why and express your beliefs, then you will ultimately attract those who believe in your beliefs. This concept will support your process of growing a sustainable community. \n\nSimon Sinek has created “the golden circle” to explain the importance of communicating from the inside (starting with why) towards the outside (ending with what) in order to truly drive behavior. \n\n# WHAT - HOW - WHY: \n* What: Every single leader knows what they do.\n* How: Some know how they do it (the USP)\n* Why: Very few know why they do →  their purpose/cause/belief?\n\n![golden circle.png](https://cdn.steemitimages.com/DQmR1cTk1H3S2bDvsPMnBST69XsNDYapHqkGiyRaDxMMnvX/golden%20circle.png)\n\n# Drive behavior\nThe concept of the golden circle is supported through biology. In your brain, the neocortex is responsible for rational thoughts and language. It understands the what and how, and you can feed it vast amounts of facts and figures.\n\nHowever, the sections of the limbic brain are responsible for emotions and decision making. When we use the power of why and communicate from the inside out, we direct our message to the parts of the brain controlling decision making, and later through the how and what, make people rationalize these concepts. \n\n# Innovators & Early adaptors \nWhen looking at the Law of diffusion of innovation, popularized by Everett Rogers (as early as 1962), you begin to understand the processes of new ideas and technology spreading. \n\nYou have:\n* The first 2.5% = innovators.\n* The next 13.5% = early adopters.\n* The next 34% = early majority\n* The next 34% = late majority\n* Finally the last 16% = the laggards\n\nInnovators & Early adaptors are much more comfortable in understanding the why, and are likely more driven by the why, compared to the majority and laggards. \n\n![law innovation.png](https://cdn.steemitimages.com/DQmVQwiVaqNcHpdhvJG1Gx9Yf1ABCC3Vp1pLAPR8vKrNT5q/law%20innovation.png)\n\n# Growing a community and reaching mass adoption\nYou need to reach people with the most potential, the ones who are the most likely to be part of your community. Trying to cross the point between early adopters and the early majority is crucial. \n\nIt’s also called the “tipping point”, vital for mass-market success. As marketeers you shouldn’t think about communicating to “as many people as possible”, but rather focus your efforts towards those where you will create the vital effects. Think about how you can reach those “that get it” versus the ones who “don't get it”. Understanding the stages involved in the diffusion of innovation will help identify how you can influence people at each stage.\n\nThere are **5 common factors** affecting the law of diffusion of innovation. We gathered some more insights into each one of them:\n\n## Relative Advantage: How improved is the innovation over another option?\n* Service: design, interface, customizability, longevity, productivity\n* All in one tool\n* Premium: quality, sourcing\n* Less resources: money, space, time\n* User empowerment: “What’s in it for me” question \n* Transparency: profit-margins, sourcing, team, updates, collaboration\n\n## Compatibility: Does the innovation integrate into people’s lives? Do people need to change their lifestyles?\n* Are shifts in behavior/beliefs/attitudes required?\n* Is your innovation dependent on other factors/additional products?\n\n## Complexity vs simplicity: how difficult is it to learn/use the innovation? \n* Is it intuitive? Check with usability tests.\n* “Don’t make me think” - make it easy for people to use the innovation\n\n## Trialability: How easily can someone explore your innovation?\n* Accessibility?\n* Onboarding? (trial periods, freemium versions & demo releases)\n* Perceived risk? Provide information, images, videos, customer feedback.\n\n## Observability: Can people observe the benefit of your innovation?\n* Testimonials?\n* Recommendations? Word-of-mouth?\n* Side-by-side comparisons or before-after comparisons?\n\n# Use power words when expressing your why:\n![Marketing Guides - Ufostart-7.png](https://cdn.steemitimages.com/DQmQPt4fuusWVbvdQP4tt1G2vA4PDMbUrUAmnRP8WUf5hKP/Marketing%20Guides%20-%20Ufostart-7.png)\n\n# Finding your why\nIt might be a difficult task, but it’s worthwhile. If you are already aware of the what and the how, these structures might help you achieve the understanding for the why. Reflect on your past, how you got to the point you are now. Maybe a friend, relative or a fellow colleague can help you think in a new perspective? Often you will find a common theme among different stories.\n\n## Have you found your WHY? Great, let’s hear it in the comments!",
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      "title": "How to market a blockchain project?",
      "body": "![BLOCKCHAIN MARKETING.png](https://cdn.steemitimages.com/DQmQX4kGNfeCtnBYenhCNvfYzLph1AKF3Aw6kPpJZLHj668/BLOCKCHAIN%20MARKETING.png)\n\n# Marketing a blockchain project\n\nWhen it comes to blockchain technology, marketing strategies and techniques are unique. Over the past years we have realized that there are some patterns in the go-to market strategy for blockchain projects and we are excited to share them with you!\n\nMore often than not, blockchain projects include some form of a “token”, especially required to incentivize the participants of the blockchain network. Different types of tokens have been established, such as utility tokens, payment tokens, security tokens or asset-backed tokens. Although each type has their own unique target group mix, we will generalize the concept of a “token” in this post to cover the basic concepts.\n\nIt’s a common trend, not just in the blockchain marketing, but generally speaking, that people are questioning projects and want to look behind the scenes of brands. This shift in transparency is crucial when thinking about growing a community. This is also why it's more important than ever to clearly express your vision. How can a community contribute and help you? They want to stay up-to-date, so include them in your communication!\n\n## The so-called community\nIn blockchain marketing we always talk about the “community”, and how important it is to grow this base using global and organic marketing strategies. The idea of having a strong “community” is essential due to the infrastructure of such blockchain projects. They rely on having a large “user” base to be as decentralized as possible. If you then think about the token, it’s not just a way to raise funds but it requires a network of people to create value, whether they use, interact, build or just HODL. \n\nIt’s clear you need to build a community but the first question you should ask yourself is: \n*Who is your community?*\n\n## Who is the community?\nWith the current market adoption of blockchain technology, we have identified **2** common divisions within a community of a blockchain project. It is crucial to think of this when building marketing strategies. \n\nImagine you have a great blockchain project, maybe even an MVP. To whom will you go? Ideally your **go-to market strategy** focuses on your users, the ones that would use your MVP. But here you have the main conflict: The educational barrier. Right now, many people still don’t understand blockchain technology, the concept of tokens and why it’s better than centralized institutions. It is difficult to get people to trust your solutions or even gain basic attention in a world that is over-saturated with projects. Making them want to purchase your tokens is also a challenge.\n\nYou will most probably **not survive** if you don’t take advantage of the small existing blockchain community that understands the main concepts and can potentially support you during your process of adoption.\n\nAlthough blockchain projects and their token belong together, you need to take a moment to divide both concepts when thinking of your go-to market strategy. \n1. **The blockchain technology** - think about the users / customers\n1. **The token** - think about the traders & speculators\n\n## Messaging & Reach\nYou need to build a strong and clear message about what your project does for the user, and it must be **customized** to the different audiences you are trying to reach. We have seen so many blockchain projects that fail to express their stories in non-technical terms to their users. \n\nThere are so many different audiences you have to think of: developers, actual users, investors, employees, media, influencers, partners, etc. Each of them use different platforms and channels daily, so you should think about how to reach them and adopt these channels.\n\n## Reach your users/customers\n* **Your website:** You need a website and ideally it’s clear, amazingly designed and it expresses your message instantly. Always showcase your team’s experience and expertise, especially in the blockchain world this is crucial for credibility. Provide resources to download and ensure you got all possible domains that sound similar to avoid scammers. Think about how you can convert a normal visitor to become part of your community. What is your Call-to-Action (CTA)? Leverage SEO for more website traffic.\n* **Educational content:** Most probably you need to educate your potential users about your project and the USP. Plan a content strategy that is interesting, unique and informative. Just focusing on the technology however can be boring for your audience. Also think about personal storytelling and people. What makes your team unique? \n→ Outreach, whitepaper, explainer video, great articles, trendspotting, webinars, event speakerships, meetup groups, research reports. Be a source for remarkable content and education.\n* **Public Relations:** Think about the stories of your project, technology, team and vision to engage journalists. Trends, insights and data can convince the press. Simply existing however, does nothing. Think about your target groups, where do you find them? Which magazines, news outlets or platforms do they use to keep up with new trends?\n* **Social:** Actively implicate yourself as a thought leader. Demonstrate your industry expertise and engage with your target group, ideally also on personal levels. Here the content plan also comes into place, as the content should engage and boost interaction.\n* **Partnerships:** Leverage partnerships to be closer to your users. Ideally you should try to connect with existing brands to further your reach and allow for faster market adoption. Your average user will trust an existing brand. If the onboarding to your project is smooth you can lower your barriers for adoption. Who to partner with and what level of partnership makes sense are the questions you have to answer based on your project. \n\n## Reach the existing blockchain community:\n* **Be present on relevant platforms:** Think about your own geographic location and the countries of your main target groups, as this can determine which platforms are most relevant. Telegram, Reddit, Kakaotalk, Steemit, Medium, bitcointalk, and so many more. You most probably find the most active traders/crypto communities in Asia - as the adoption there is larger than in other parts of the world. Always keep the channels up-to-date. You will notice how this can affect the volume of trading of your token.\n* **Be present at relevant events:** The blockchain community regularly comes together at events. Check out who the speakers will be and you already get an idea on whether the event is important to attend or not. Ideally you use such an opportunity to expand your network - don’t be shy!\n* **Advisors:** Real, helpful advisors are hard to find but necessary to build your reputation and credibility in the blockchain community. Think about how you can reach them and connect. What would such a partnership look like? Never use “advisors” for the sake of their name if they’re not committed to provide real value to your project. \n* **Exchange:** You need to think about which exchange you will use for your token, this will determine the levels of new interest, attention, recognition, and positive exposure. \n* **Partnerships:** Leverage specialized companies for whatever needs your project has. If it’s a marketing firm, research which one has experience and best fits your audience. Always try to gain services in exchange for token packages or a combination of FIAT/crypto and your own tokens. If a service provider is OK with taking your tokens as a means of payment, you can be assured that they believe in you and your project.  However be careful that anyone receiving tokens does not dump them as soon as possible.\n\n### Marketing a blockchain project is no simple task. A global and diverse target audience, user education, and a myriad of potential channels are just some of the challenges. Hence, a clear understanding of your most important target audiences and a correlating go-to-market strategy can help to kick start your project.\n\n### We hope our insights provided some value to you  and are excited to learn about your experience! What’s your biggest blockchain marketing challenge? Let us know in the comments!",
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      "body": "Welcome ufostart! <br>**eSteem** is mobile and desktop application that improves your experience on Steem. <br><br>Download [Android](https://play.google.com/store/apps/details?id=app.esteem.mobile.android) and [iOS](https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=1451896376&mt=8) apps. [Surfer Desktop](https://github.com/esteemapp/esteem-surfer/releases) application that helps you to gain new followers and stay connected with your friends, unique features - notifications, bookmarks, favorites, drafts, and more. <br> We reward our users with encouragement upvotes as well as ESTM token. <br>Learn more: https://esteem.app <br>Join our discord: https://discord.me/esteem",
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      "title": "Hello Steemians, we come in peace!",
      "body": "![introduceyourself.png](https://cdn.steemitimages.com/DQmSMQoppaebcU3oDtrGbqVQZk4cezUUYChUPtPkNbdG9Kq/introduceyourself.png)\n<h2>**How is marketing changing in a decentralized world? Switch the word “decentralized” with “community-driven” and a whole new mind shift starts to emerge. We want to uncover the newest trends with you and continue to meet fellow pioneers here on Steemit.**</h2>\n\n**Stay in the loop of marketing galaxies**\n![galaxies.png](https://cdn.steemitimages.com/DQmcUhFTMCdQcoSUjmvvTm3Ns7nbozdpKbGWqo9v5r31wjq/galaxies.png)\n\nNowadays digital marketers should tap into many galaxies, including digital psychology, video marketing, AI, UI, UX, design thinking, digital analytics, digital marketing, growth hacking, digital project management, analytical reasoning, cloud computing, and so much more.\n\nMarketing is pushing through its barriers, towards a holistic-approach, by joining forces within product/service development and moving towards the core of customer experience, in turn: communities.\n\nNowadays the shift of focusing on individuals is expressed in the following marketing goals:\n* Champion a customer-centric mindset\n* Optimize your CX (customer experience)\n* Accelerate community growth\n\n**Join us in this thought process**\nWe’d love to learn more about which part of the galaxy you’re most inspired by! \n\nhttps://gph.is/g/aQrBL5Z\n\n<h2>**Who are we?**</h2>\n\nWe at UFOstart, are an international community of independent marketers, developers, and product managers with a common passion for blockchain technology. With over 20 years in the traditional marketing space and 6 years in crypto, we believe in a future of marketing that is community-driven and decentralized. \n\nLet’s build the future of marketing together!\n\nTechnologies are empowering the way we communicate and collaborate. We all experience it ourselves. Our everyday lives are affected by technology. \n\nWe envision a world where startups, companies, and projects will follow a decentralized approach that opens access to new markets and customers from day one. Decentralization is probably one of the most popular terms used when describing what crypto is all about. Decentralization is fundamental to the ethos of this emerging economy. \n\nReplace the firm with a decentralized autonomous organization (DAO), invoices with smart contracts, and stakeholders with a global community of token holders and what you stumble upon is a very enticing future. \n\nThis is where we have found ourselves. At the intersection of marketing, technology, and management. At UFOstart, we see technologies and open-source innovations, as tools for a much larger trend in the way that humans interact. \n\n* We believe in a future in which anyone, regardless of location, can participate.\n* We believe that blockchain technologies will turn the “gig economy” into the actual economy. \n* We believe that the economy will look a lot different on the other end of this transformation too. \n\nThis new way of thinking and acting will require completely new ways of marketing that put people at the core focus. People with various backgrounds, expertise, and nationality. All aiming to help projects they’re passionate about to succeed by enabling them to perform sustainable marketing.\n\nTech that once required domain experts is moving towards accessibility, to empower users. “Low-code” or “no-code” is emerging.  A classic example of moving from:\nExcel → Google Sheets → Zapier → Airtable/Lightning Object Creator\n\n<h2>**We are seeing how marketing is evolving.**</h2>\nWe are experiencing a very interesting movement, where marketeers become marketing technologists, and where users are empowered to take ownership in creating future economies.\n\nAs we shift away from platforms like Medium and Slack and adopt decentralized alternatives like Steemit and Rocket.Chat, we’re sometimes at a loss for words. It’s not uncommon to hear the idea Steemit is “like Medium.”\n\nUpon further investigation, however, it offers a lot more. Similarly, the idea that Rocket.Chat is just the “open source version of Slack” also falls short. After simply using each of these tools, it becomes clear that these metaphors hold very little weight for describing the reality that these new technologies engender. They are fundamentally different than their older counterparts.\n\nBlockchain is ultimately leading towards a technology movement that is community-driven, where anyone can develop, integrate & analyze:\n* Working on bringing ownership back to the individual\n* Bringing the value of data back to consumers \n* Changing how users interact online\n* Creating a new type of network for decentralized apps \n* Elevate transparency towards the integrity of companies and processes \n* Providing the infrastructure for new methods of incentivization, such as crypto, tokens or universal exchangeability \n\nThere are so many Martech solutions being developed. But the question is who are we bringing the efficiency to? Is it to the customer, or is it to the company? Ideally, it strikes at both sides, to create a more humanized marketing approach.\n![marketing_technology_landscape_2017_slide.jpg](https://cdn.steemitimages.com/DQmSXpzYJXGWXFc88v8EKHJAYZy1vLu9vyWjdGbwvnjMvVe/marketing_technology_landscape_2017_slide.jpg)\n\nWe need to prepare for this new way of thinking and adapt our strategies and operations. \n![marketing.png](https://cdn.steemitimages.com/DQmXQDciwfw9TLj7TFsmoWx4PsMWwtz1rkjCnNoUCrzcNji/marketing.png)\n\n**How do you define community? What do you think is the biggest challenge for marketing in a decentralized world? Let us know! Also, don’t forget to follow our channel to stay up-to-date on marketing trends.**",
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