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      "body": "Congratulations @photonresearch! You received a personal award!\n\n<table><tr><td>https://steemitimages.com/70x70/http://steemitboard.com/@photonresearch/birthday3.png</td><td>Happy Birthday! - You are on the Steem blockchain for 3 years!</td></tr></table>\n\n<sub>_You can view [your badges on your Steem Board](https://steemitboard.com/@photonresearch) and compare to others on the [Steem Ranking](https://steemitboard.com/ranking/index.php?name=photonresearch)_</sub>\n\n\n###### [Vote for @Steemitboard as a witness](https://v2.steemconnect.com/sign/account-witness-vote?witness=steemitboard&approve=1) to get one more award and increased upvotes!",
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      "body": "<html>\n<img src=\"http://i.imgur.com/dsA1RC4.jpg\" width=\"800\" height=\"400\" align=\"center\">\n<p>I recently released the book \"Chasing Casascius\" in a limited run, which is a photobook about a woman seeking a Casascius Gold Bar. Casascius coins are the \"physical bitcoins\" frequently depicted in the media.</p>\n<p>It was distributed through bitcointalk's collectibles forum, 8btc.com, and www.chasingcasascius.com</p>\n<p><img src=\"http://i.imgur.com/D55RovX.jpg\"  width=\"800\" height=\"400\" align=\"center\"></p>\n<p>One purpose of the book was to show a proof of concept on how small and indie publishers can leverage the blockchain. This was demonstrated by the use of a Counterparty token that all copies of the book are tied to.&nbsp;</p>\n<p>There is a growing amount of infrastructure related to asset registration on the blockchain and this can extend to books and ebooks.</p>\n<p>Currently, all publications require an ISBN number, which is peddled by Bowker, which seemingly has a worldwide monopoly on this standard. The ISBN number is affixed to all books and a different number is required for all separate editions of the book, including a separate one for an eBook. This number simply allows the book to be looked up in a database where additional metadata is available about the author and book.</p>\n<p>Bowker charges $125 for one ISBN number, with dramatic volume discounts available. Small publishers have to make a choice between a steep up front cost, or a steeper cost for a volume discount.</p>\n<p>The blockchain can remove Bowker from the equation, and shift costs.&nbsp;</p>\n<p>At Bowker's highest volume discount, from my research, the unit cost of an ISBN number is around $1. But this is after an india publisher is trying to buy 100,000 ISBN numbers. Many publishing companies offer ISBNs for free, but then the self publisher gives up a lot of control of the book edition. The metadata will become associated with the publishing company and not the indie publisher.</p>\n<p>With the blockchain, the costs are not only lower, they are shifted to a later part of the publishing process. Creating a unique identifier for your book, permanently affixing its existence to a particular date and time in history, costs fractions of a dollar. Binding a digital token to a physical asset only costs a few cents each time, and that action is a transaction cost which is paid to the network that allows for this feature, instead of an opaque organization.</p>\n<p>With the launch of Chasing Casascius, I identified a variety of challenges to making this a reality, and removing the need for ISBN numbers, making self publishing and retaining rights more viable and supporting the network which will allow it: the blockchain.</p>\n<p>I am dedicated to leveraging the blockchain wherever possible, including on the Steem platform. In subsequent editions I plan to detail the challenges and the solutions.&nbsp;</p>\n<p>Thank you,</p>\n<p>Photon Research</p>\n\n<img src=\"http://i.imgur.com/SnwrEqB.jpg\" width=\"800\" height=\"500\"  width=\"800\" height=\"400\" align=\"center\"/>\n<p><br></p>\n<p><br></p>\n</html>",
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