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      "body": "@@ -5290,8 +5290,285 @@\n control.\n+%0A%0AThis article is originally published on my LinkdIn: %5B/in/ahmed-gab-allah/%5D(https://www.linkedin.com/pulse/egyptian-market-frontier-pre-emerging-ahmed-gaballah/?lipi=urn%253Ali%253Apage%253Ad_flagship3_profile_view_base_recent_activity_details_shares%253BmcUt0CD1TkCsuu8JYW7Zog%253D%253D)\n",
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      "title": "The Egyptian market: as a frontier or pre-emerging market",
      "body": "![Reuters.jpg](https://cdn.steemitimages.com/DQmdzm5GW8HtV1QvNhPvgmfuQsWB62rEzEqtecaSdsUqvE7/Reuters.jpg)\nImage: Reuters\n\nThe nature of frontier or pre-emerging markets in terms of the lack of transparency and the high investment risk give them a competitive advantage over other emerging and already developed markets. \n\nIt is not possible to imagine the loss of this competitive advantage in favor of becoming an emerging market knowing that it is the main or the only factor to attract investors with a wide risk appetite, also that will make these markets in the context of competition with stable markets that have earned the confidence of international investors thanks to spatial-temporal and spatial conditions of their own often will not be repeated.\n\nTaking the Egyptian market as an example, the Egyptian economy is severely controlled under the authority of the military institution as the only economic player due to the disappearance of the productive role of the public sector and the unfair advantage it enjoys over the private sector in terms of its ability to seizure the state-owned land and the access to unlimited energy resources free of charge! not to mention the advantage of information/intelligence which allows it to invest in the stock market and complete M&A  deals, and even to enforce collecting protection rackets from business running or entering the market.\n\nThe military has successfully established itself (at least in the eyes of the western world) as a safe oasis in the midst of a region which is plagued by conflicts and various types of terrorism.\n\nThat was more than enough to ensure that the military had large inflows of financial aids from Western, Arab and other donor countries in the form of loans, weapons, and foods.\n\nCombining the fighting of terrorism and developing the country by investing in infrastructure projects, roads and industrial zones, a delicious dish that is rich in flavors is served to satisfy the appetite of the hungry brave investors.\n\nThe whole situation foresees the creation of a dual character market. On one hand, the military directly controls through its own ownership of currency exchange offices and indirectly through its authority on the Central Bank of Egypt the movement/flow of foreign currency to and from the country, but makes it almost impossible to take out your profits in foreign currency without resorting to very twisting ways! \n\nOn the other hand, it promises the birth of a morally free market as there is no real control over the nature of the investment or source of funds as long as the shares are shared as agreed!\n\nIn this situation we find that there is an investor who aspires to achieve the highest interest/profit in the shortest possible time and does not mind the high degree of risk generated by the investment environment such as political fluctuations and waves of public anger and doesn’t mind sacrificing a large proportion of profit in exchange for a safe exit plan. This investor, of course, doesn't care about the real entity that invested the money or the nature of the investment itself.\n\nThe military institution is the other party responsible for completing these suspicious deals, relying on its secret channels and hidden pockets, which ensures that no regulatory body is aware of the nature of such actions. And of course, citizens who are unable to benefit from or fit into this pre-emerging market due to the nature of these suspicious and illegal investments.\n\nThis market model can be defended on the pretext that the investor with a high-risk appetite will go to invest through the sponsorship and financing of emerging companies and startups in that country, which will, of course, involve citizens in the privileges of the new market. The flows of foreign currencies and accelerator programs will be sufficient to market and develop these local startups into well-established companies. Although this model seems very promising, it is also unrealistic.\n\nIt is not logical for the investor to sacrifice the first profit model doing deals with the dominant power in our case it is the military institution. Knowing that this model can secure an unusual profit margin due to the nature of the investment itself, to choose the second model by investing in startups and emerging companies for several reasons: \n\nThe scarcity of the ideas that are nominated for growing as a multi-million companies as a result of the poverty of the local environment, the low level of education and the increasing number of graduates who aren't qualified in terms of technical and soft skills.\n\nEven in the case of the availability of such pioneering and promising ideas, the investor will find himself immersed in a local environment which he doesn't know the nature of its governing laws and its social and political volatility. Not to mention the sterile banking system that wouldn't allow taking profits outside the borders in foreign currency. As a result, this investor doesn't have an exit plan!\n\nFrontier or pre-emerging markets in the environment of economic globalization are markets based on investing in existing corruption and maintaining it at certain levels that can be managed by relying on unusual repressive policies to ensure that conditions do not spiral out of control.",
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      "permlink": "is-your-website-a-marketing-hub",
      "title": "Is Your Website a Marketing Hub?",
      "body": "@@ -304,16 +304,17 @@\n Hub? ...\n+%0A\n !%5Bhomer-\n",
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      "parent_permlink": "inbound-marketing",
      "author": "ahmedgaballah",
      "permlink": "is-your-website-a-marketing-hub",
      "title": "Is Your Website a Marketing Hub?",
      "body": "![cityillustration (3).png](https://steemitimages.com/DQmPft1SrxryWfVWSncMLD7gLhqHRkPE39jDdCkJbmxo1gt/cityillustration%20(3).png)\nIf you were one of them then you are in a bad place! But who they are? ..They are the folks who still take three seconds answering the question: Is Your Website a Marketing Hub? ...![homer-simpson.gif](https://steemitimages.com/DQmUK5ABNwgPzfQMkCV3n5xQrjF3EFLVkBEu9o71pEUPjaJ/homer-simpson.gif)\nI assume their answer would be: Yes, I already purchased a fancy Prime theme, or, I hired the most expensive web designer I found on Upwork! That may be cool but I didn't mean that at all!\n![homer-simpson-doh.jpg](https://steemitimages.com/DQmZCtSCfzYGiYarQ9ioJzJWUjW9P4Xv4udgqM5KpCwJd3p/homer-simpson-doh.jpg)\nSo, how can I know if my company website is a Marketing Hub?...If your answer to all these questions is yes then congratulations:\n* Do you have a blog?\n* Are you an active publisher following a predefined publishing plan?\n* Is your list of email subscribers increasing gradually?\n* Is RSS-enabled for your site?\n* Are all the Articles/Blogs professional, and display your authority and dedication to your field?\n* Can your website pull people from different platforms?\n\nHere is a nice Infographic from [Smart Insights](https://www.smartinsights.com) that explains: The Marketing Hub website is the target of any [Inbound Marketing ](https://steemit.com/inbound/@ahmedgaballah/inbound-a-more-effective-way-to-attract-engage-and-delight#comments) campaign:\n![inbound-marketing-v1.0_580px.jpg](https://steemitimages.com/DQmbFaQdTDwFtc9iyQhubFgM6WdADsmt4BinaHVEiQdFijx/inbound-marketing-v1.0_580px.jpg)\nBut in case your answer to all or some of these questions is No, then before you begin making any changes take some time to measure where you currently stand in order to track your progress and results as you implement changes.\n\nWhat should you measure?\n\nYou should start with:\n* The number of subscribers you have. They are the people who subscribe to your RSS feed and e-mail list.\n* The number of people who are following you on social media sites, including fans of your Facebook page, members of your LinkedIn Group, and followers on Twitter.\n* The number of links back to your website from other websites. For that, you can use the free version of [MOZ Open Site Explorer](https://moz.com/researchtools/ose/).\n* The number of organic keywords that are producing traffic to your site on Google. For that, you can use Google Analytics.\n\nThe combination of your reach through blog subscribers, social media followers, links to your site, and traffic-producing keywords will generate a granted Boost for your Business as it became as easy as possible for people who may be your prospective customers to find your company online.\n\n....................................\nThis Post is also available on my LinkedIn: https://www.linkedin.com/in/ahmed-gab-allah\nFollow me for more Blogs.",
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      "body": "Hi! I am a robot. I just upvoted you! I found similar content that readers might be interested in:\nhttps://www.linkedin.com/pulse/inbound-more-effective-way-attract-engage-delight-ahmed-gaballah?articleId=6353874014473195521",
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      "body": "![cityillustration.png](https://steemitimages.com/DQmUfp6p5zTZ2BzqDFd5F3MofyZjN273j2S9FWkdfjpnt6c/cityillustration.png)\n  _image credit: mixpanel.com_\n.....................................................\nToday we live in a data-driven world. Even the smallest business builds its own dashboards trying to visualize and watch the most important KPIs. We are collecting data, chasing measures and developing metrics trying to replace the \"hunches and guess\" daily dilemma with a data-driven decision. We are trying to develop a new and more reliable business awareness.\n\nAs marketing is not an exception, the data said its word: The old marketing school best practices became far from the best, now they are fundamentally broken. Trade shows, e-mail blasts, and advertisements just aren't that effective anymore. People aren't responding to these interruptive tactics and had gotten really good at blocking them out (what about your AdBlocker?).\n\nIt became clear that: people in the digital, crowd and cruel world are seeking value more than ever. They want to be helped not interrupted by marketers or harassed by salespeople. They appreciate the well-written content and spread the word about the Article/Blog they just read; Even they love to turn-off the AdBlocker to give something back. We still remember, read and spread the word about: (@andrewchen) \"Growth Hacker is the new VP Marketing\".\n\nThe concept of Inbound Marketing was shaped by (@bhalligan) and (@dharmesh): \"We called the traditional, interruptive methods “outbound marketing,” because they were fundamentally about pushing a message out, and started calling the new way “inbound marketing.” Inbound was about pulling people in by sharing relevant information, creating useful content, and generally being helpful.\"\n\nIn case you aren't familiar with the concept of Inbound Marketing. It is all about the added value: being helpful, not annoying! Nothing to do with the lousy unrelated emails that blow your Inbox or the untailored blustery online advertisement campaigns. Something that the old-fashioned SEO gurus and blackhat generating-leads hackers wouldn't be so happy with. As Inbound Marketing relay heavily on the Content Marketing best practices to generate more leads for your sales team or increase your website visitors. So the only way to Fuel Growth your online business is to generate content that Teaches, Entertains and Inspires.\n\nAs Victor Hugo said: \"Nothing is more powerful than an idea whose time has come.\" It is the Inbound Marketing era. The inbound movement now extends well beyond the four walls of small startups and micro-business; Now it is adopted by the big players. As it secured an Agile cure for the old mismatch between how organizations are marketing and selling their offerings and the way that people actually want to shop and buy.",
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